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Where can I find information on what the value of the advertising space is on my website?


Asked by robepur
Posted: Tuesday, November 20, 2007  |  Found in Advertising & PR


More answers by Lena West
Answer by Lena West
The best way to determine the value of your advertising space is to look at the cost of advertising on other sites similar to yours. Many sites that accept advertising have this information posted in a special advertisers' section of their website or it is available in their media kit. Take a look at your top 3-5 competitors and average out their advertising offerings. Start with what the market will bear and if your website offers a truly unique advertising opportunity, you might be able to increase those numbers to increase your advertising revenue.

Good luck,
Lena
Lena West is the CEO and Chief Strategist of xynoMedia Technology , a New York-based firm that helps high-growth companies leverage the power of social media, blogs, podcasts and online communities.


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