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What marketing materials do I need for presentations, and what do I need to open the doors?
I want to meet with buyers in mass retail markets, home decor dept.
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I highly recommend a special report or article of your expertise. This positions you as an expert and sets you apart from your competition. Make sure that anything you create is related to the benefits you offer to your prospects and customers--what's in it for them. Don't just prepare a presentation that is all about you. Address pain questions and challenges then put forth solutions for those challenges. Good Luck. Al.
Al Lautenslager is a marketing and PR consultant, guerrilla marketing coach and direct-mail promotion specialist. He's also the principal of Market for Profits a Chicago-based marketing consulting firm.
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