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Is there ever a reason to turn down business?
We rent vacation cabins but also have a few tent and trailer sites for rent on the property. Recently some of our customers who normally rent a cabin have switched to a trailer site, which is significantly cheaper. We're thinking of getting rid of the tent and trailer sites as we feel they cheapen the place but are not sure if this is a wise business choice because there's no guarantee that these customers would go back to renting a cabin.
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Great question, and the answer is a big yes!
It's definitely important at times to turn away business. And, to put it bluntly, business is about profit, not revenue. That said, in the middle of lower economic times, it's not always the right time to turn away dollars.
There are several things to ask yourself before you make your decision. For instance, how much profit do you get from the tents and trailers? How much profit from the cabins? You may find the tents are lower in revenue, but still good profit.
Next, look at the quality of the customer. Maybe the cabin customers pay on time and come back more often. Maybe the tent customers are trouble makers. Remember, it's your business and you get to choose who you want to do business with.
Overall, be careful and make sure the economy is not the reason they're in tents rather than just wanting to be in the tents.
Good luck!
Brad Sugars
Brad Sugars is the founder of ActionCOACH, a business coaching franchise. As a world-renowned entrepreneur, author and business coach, he has helped more than a million clients around the world find business and personal success. Sugars has owned and operated more than two dozen companies including his main company, ActionCOACH, which has nearly 1,000 offices in 22 countries.
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