This is a very broad question so unfortunately it will be a broad answer.
1. Define your target market, ideal client and put a geographical component in this definition.
2. Develop your message to your target market, higlighting benefits, offers and solutions
3. Figure out the best vehicle and most cost effective vehicle to get that message to the target market.
4. Do it often and frequently
Hope this helps,
Al
www.market-for-profits.com
Al Lautenslager is a marketing and PR consultant, guerrilla marketing coach and direct-mail promotion specialist. He's also the principal of
Market for Profits a Chicago-based marketing consulting firm.
