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What's the difference between a value proposition and an elevator speech?


Asked by ksalmon
Posted: Tuesday, September 09, 2008  |  Found in Sales & Marketing

More answers by Tim Berry
Answer by Tim Berry
The value proposition is what benefits you offer your customers at what relative price. The elevator speech is a very short verbal description of your company. An elevator speech might include the value proposition, but not in so many words; and it doesn't have to.

Tim
Tim Berry is the president of Palo Alto Software Inc., which produces the industry's leading business planning software, Business Plan Pro, as well as other popular planning applications for businesses.
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