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How many times do you need to place an ad in the newspaper before you get noticed?
Asked by Moms on the Go
Posted: Tuesday, June 17, 2008 | Found in Advertising & PR
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That's a tough one to answer. Since not everyone sees every page of every issue of the paper, it takes numerous insertions to gain enough frequency with a specific target audience for a message to penetrate. The actual frequency you need will also depend on the complexity of your message and what's being sold.
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