In many ways the elements that go into differentiating a bakery are the same as any other business. While it may seem obvious, most businesses are not even doing a good job at the three basics. If... (more)
One of the great things about the Internet is that it has leveled the playing field. Today a startup, small business or one-man band can become a player in its field through the use of smart online... (more)
The best marketing channels for your business will depend on the type of product you are selling. Without knowing the type of product you have, you need to consider whether you are manufacturing... (more)
First, ask yourself: Who are the biggest targets that I want to reach first? Who has the best reputation that will help me tell the rest of the marketplace, "I have earned XYZ, Inc.'s business... (more)
The simple answer is by doing your homework and persevering. First, you have to know two things: What demographic markets comprise your 2,000 to 4,000 site visitors and what kinds of services they... (more)
Instead of utilizing a website, you need to utilize a web presence, which consists of carefully planned placements of content about your business on other highly-trafficked websites. Heres the... (more)
The first thing to do is to set a goal and in order to do that, you must have a baseline. In other words, to figure out where you're headed you need to know where you are.
How long do visitors... (more)
What you really need to do is test and measure a number of different ways of getting to your potential customers. For you, I would say it's as simple as creating baskets for your target (from a... (more)
Networking is all about relationships. Networking with like minded-entrepreneurs (whether face to face or online) begins with understanding the VCP Process.
Any successful relationship, whether... (more)
When looking at a board presentation you should consider a couple of things before even starting your outline. You can find a whole bunch of sample scenarios online of outlines for meetings and can... (more)
One of the best ways is to simply offer samples of your products to targeted retailers in your area, as they will typically give you shelf space based on some kind of consignment arrangement.... (more)
Finding a person passionate about sales is easy. Finding one that will buy into your vision will take some searching. You won't likely find this person through networking groups or an ad in the... (more)