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Most Recent Questions in Marketing

How do I introduce our company to a new region?

Well, first of all, you need to segment your outreach as your firm handles very distinct and specific offerings. Based on your current client base within New Jersey, you should be able to put... (more)

What's the best way to advertise within a downtown area?

There are several great and very cost effective options you can look into that have worked very well for my clients. They are (in no particular order) blown-in inserts in your weekly paper, direct... (more)

How do I secure key licensing partnerships?

While I have not been involved with orchestrating something like this before, I'd say the best thing to do is to evaluate every angle of your product, so you can develop a unique sales pitch that... (more)

What's the most effective way to advertise next to a highway?

To attract the attention of drivers going by at a fast clip on a busy highway, you should have very simple signage.  That means boiling it down to a simple message of no more than about five... (more)

How do I sell my product to K-12 schools?

If you can concentrate on a small geographic area to start, I suggest calling the schools individually to get the names of the decision-makers. It's a time-consuming process, but considerably less... (more)

How do I know whether I should change locations?

Businesses like yours that rely on walk-in traffic have two choices: you can either locate in what is already a high traffic destination, such as a mall, or you can create your own destination.... (more)

What is an effective way to advertise to millionaires?

Yes, the rich are different from the rest of us--they have a lot more money--and contrary to the public image of some ultra-wealthy individuals, most didn't achieve their wealth by throwing their... (more)

How do I value sponsorships, advertising, and marketing by other businesses in my building?

Find places in other towns that are selling the types of opportunities you'd like to offer and get a price list from them. If no one else is selling similar opportunities, it's not likely you' (more)

How can we get less people passing up our eatery for the one down the street?

People eat every day. Consequently, a restaurant will feel the benefit of changes in marketing faster than any other advertiser. That's the good news. The bad news is that really good restaurants... (more)

How do I market to a low-income demographic?

Low income customers have many of the same needs as the rest of the market such as a safe and happy daycare option for their children. The main difference is they do not have as many resources at... (more)

I do a great job running my business, but not marketing it--what should I do?

Marketing is like air--without it your business cannot thrive as well as it could. Think of it as a mindset and sets of actions that you implement in a very strategic fashion. Even if you have... (more)

How can I help my store get more foot traffic nearby?

If you are in a commercial zone, then organize with the other businesses in the area to cross sell and promote each other as a destination. For example, in my town there is a toy shop next to a... (more)

How do we advertise and market a business conference without cold calls?

Let's examine the operational frame of your question: (1.) You've specifically excluded personal selling. You don't want to make cold calls. (2.) You tried online, but didn't get much interest;... (more)

How do I research the interests of teenagers in my local area?

There are several methods you could use to get the information you need, including focus groups, mall intercept studies, and online research targeted to your local market (provided it is large... (more)

Where can I find information on what the value of the advertising space is on my website?

The best way to determine the value of your advertising space is to look at the cost of advertising on other sites similar to yours. Many sites that accept advertising have this information posted... (more)

How do we get potential customers to keep on thinking about us?

That is a great question since you always want to stay top of mind with your customers and prospects. After making a great impression and having a productive meeting, you should always follow up... (more)

What's the best way to conduct market research on a budget?

Getting the opinions of five people cannot possibly be a predictor of success. You need a larger sample base, for one thing. But when it comes to research it's important to fit the type of study... (more)

What is the best way to get a product into a grocery chain?

You have a couple of different options here. You could get picked up by a broker who is already selling into the grocery chains and have them represent your line too. Without a track record... (more)

How do I pitch ideas to large companies?

There is no obvious or completely safe way to do this. Do this very carefully, if at all. You need more business development and legal skills than I have -- that's for sure. There is no easy way to... (more)

Are flyers a good way to advertise for a business?

Flyers are an excellent way to advertise on a low budget. Printing flyers is cheap and easy but they won't do you any good unless you have plenty plus the audacity and the manpower to (1.) place... (more)
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