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Most Recent Questions in Marketing

How essential are yellow page listings to a small business?

Yellow pages are a service directory for customers who don't have a preferred provider in the category of service they're seeking. If your business is retail, put your money somewhere other than... (more)

How does a small business network with larger companies?

<P>The first thing I would do is see how your idea is different from other sites already in existence that are similar to what you are trying to build.</P> <P>I can think of... (more)

Where can I look for a CMO specializing in digital marketing and Web 2.0 ?

<P>For this type of position, you're likely to find qualified candidates through one of three sources:</P> <P>1) Many internet publications have job boards where you will be more... (more)

What are some good advertising techniques to use when moving to a new community?

The story you relayed in your detailed question to me was actually the beginning of a pretty good ad. You could deliver it via radio, flyers under windshield wipers, direct mail postcards,... (more)

How do I revive my business's public reputation after a bad partnership?

This is not easy, but it can be done. Reposition all your marketing and PR efforts with a focus on your company's strengths, values and deliverables. Work with a publicist if you can, or at least a... (more)

How do I revive my business's public reputation after a bad partnership?

This is not easy, but it can be done. Reposition all your marketing and PR efforts with a focus on your company's strengths, values and deliverables. Work with a publicist if you can, or at least a... (more)

How do I revive my business's public reputation after a bad partnership?

This is not easy, but it can be done. Reposition all your marketing and PR efforts with a focus on your company's strengths, values and deliverables. Work with a publicist if you can, or at least a... (more)

How do I publicize an event that would make a good story to the media?

Once you get permission to release the client's name to the public, I'd advise a combo approach. Use traditional mass PR distribution outlets (like PRNewsWire.com), along with posting a streaming... (more)

How do I publicize an event that would make a good story to the media?

Once you get permission to release the client's name to the public, I'd advise a combo approach. Use traditional mass PR distribution outlets (like PRNewsWire.com), along with posting a streaming... (more)

How do I publicize an event that would make a good story to the media?

Once you get permission to release the client's name to the public, I'd advise a combo approach. Use traditional mass PR distribution outlets (like PRNewsWire.com), along with posting a streaming... (more)

Even if a business doesn't require me to dress a certain way, what should I wear as a sales person?

This is a great question! Here's what I advise my clients: People who are in any sales position should develop a unique style and use it to their advantage. Consider how you dress to be your own... (more)

Even if a business doesn't require me to dress a certain way, what should I wear as a sales person?

This is a great question! Here's what I advise my clients: People who are in any sales position should develop a unique style and use it to their advantage. Consider how you dress to be your own... (more)

Even if a business doesn't require me to dress a certain way, what should I wear as a sales person?

This is a great question! Here's what I advise my clients: People who are in any sales position should develop a unique style and use it to their advantage. Consider how you dress to be your own... (more)

How would you go about selling your business without a business broker?

My suggestion is to talk to more business brokers about this. Some are more expensive than others and some are worth the money they get because you end up with a much better deal. Be cautious of... (more)

How would you go about selling your business without a business broker?

My suggestion is to talk to more business brokers about this. Some are more expensive than others and some are worth the money they get because you end up with a much better deal. Be cautious of... (more)

How would you go about selling your business without a business broker?

My suggestion is to talk to more business brokers about this. Some are more expensive than others and some are worth the money they get because you end up with a much better deal. Be cautious of... (more)

Am I using enough sales and marketing strategies?

It sounds like you’re working hard. I’m just wondering about your sales close ratio. Your sales close ratio can be affected by many items. Do you have a Unique Selling Proposition, niche, and... (more)

Am I using enough sales and marketing strategies?

It sounds like you’re working hard. I’m just wondering about your sales close ratio. Your sales close ratio can be affected by many items. Do you have a Unique Selling Proposition, niche, and... (more)

Am I using enough sales and marketing strategies?

It sounds like you’re working hard. I’m just wondering about your sales close ratio. Your sales close ratio can be affected by many items. Do you have a Unique Selling Proposition, niche, and... (more)

Am I using enough sales and marketing strategies?

It sounds like you’re working hard. I’m just wondering about your sales close ratio. Your sales close ratio can be affected by many items. Do you have a Unique Selling Proposition, niche, and... (more)
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