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Most Recent Questions in Marketing

How do I generate a tagline for my business?

Your tagline should be the most succinct possible explanation of your essence. Make it specific. Make it accurate. Make it true. Does your paper towel soak up liquids faster than all the others?... (more)

How do I do market research for a business that there isn't much data on?

Is there a trade association for your business? Who puts on the big conventions for the trade?  Both types of organizations would be a great place to start. They  have their finger on the... (more)

How do I do market research for a business that there isn't much data on?

Is there a trade association for your business? Who puts on the big conventions for the trade?  Both types of organizations would be a great place to start. They  have their finger on the... (more)

What messages do the colors used in a business send?

There are a lot of studies about color and response.  Here is a quick rundown:Black - traditionalBlue - confident, calmRed - angryGreen - moneyYellow/Orange - not professional, but happyPick... (more)

What color truck should I purchase as a salesman?

How smart you are to think this through!  First, is there a signature color for your logo or company?  If so, consider that color.  If corporate identity is not an issue, go with your favorite... (more)

How do companies who must market unpopular things (i.e. funeral services and medical equipment) survive?

You are really asking about selling these two examples, not marketing them.  The marketing plan would include advertising, media placement, etc.Don't assume that because a product doesn't have... (more)

How can I evaluate the effectiveness of a marketing method?

The best way to measure advertising results is to track responses from various media.  You can code your print advertising and direct mail, for example, by giving customers a specific code to use... (more)

I want to change my clientele to a more professional audience. How do I do this?

In my experience, there is no such thing as "field of dreams" marketing. So if you build it, clients don't just come--you have to create a value proposition that attracts the customers... (more)

What resources are there for a publicity and marketing planner in training?

Even though you just graduated from school, you are really a student for the rest of your life if you are lucky. Look in your community to see what types of professional trade organizations exist... (more)

Does a retailer always have to sell at the suggested retail price?

Of course you should always check with your attorney, but if you want a quick guess in the meantime, lots of retailers routinely sell products for less than suggested retail price. If they push too... (more)

Does a retailer always have to sell at the suggested retail price?

Of course you should always check with your attorney, but if you want a quick guess in the meantime, lots of retailers routinely sell products for less than suggested retail price. If they push too... (more)

Does a retailer always have to sell at the suggested retail price?

Of course you should always check with your attorney, but if you want a quick guess in the meantime, lots of retailers routinely sell products for less than suggested retail price. If they push too... (more)

How do I build a business through referrals and word of mouth?

Here are three fundamental elements necessary for (more)

What's the best way to advertise a non-profit business?

Advertising is one part message, one part delivery vehicle. Signs, T-shirts, newspapers and billboards are merely delivery vehicles. The key to success, however, is your message. My suggestion is... (more)

What's the best way to advertise a non-profit business?

Advertising is one part message, one part delivery vehicle. Signs, T-shirts, newspapers and billboards are merely delivery vehicles. The key to success, however, is your message. My suggestion is... (more)

How do I sell companies or ad agencies my independent advertising ideas?

Attach your scripts to a resume and apply for a job as an ad writer. Your best bet is a radio station. Ad agencies, as you menioned, also employ ad writers. Unfortunately, ideas, scripts and... (more)

How do I sell companies or ad agencies my independent advertising ideas?

Attach your scripts to a resume and apply for a job as an ad writer. Your best bet is a radio station. Ad agencies, as you menioned, also employ ad writers. Unfortunately, ideas, scripts and... (more)

Where can I get low click through online ad rates?

1. The strongest headlines pull the most clicks. Use a plain question or something that is really attention getting. 2. Mention your product or service in the headline and for sure in the ad.... (more)

Where can I get low click through online ad rates?

1. The strongest headlines pull the most clicks. Use a plain question or something that is really attention getting. 2. Mention your product or service in the headline and for sure in the ad.... (more)

How do I sell more of my custom-made jewelry at festivals and art shows?

Make sure your products are priced right for the show attendees. There are many levels of festivals and art shows -- some are juried and others are not, and there are shows that draw affluent... (more)
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