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Most Recent Questions in Marketing

Should I hire a firm to help me market my product to big stores like Borders and Barnes and Noble?

Yes, I suggest you find a rep firm that has established relationships with these and other major retailers.  Not only will they help you get your product into the stores, they can be invaluable... (more)

How do I go about charging for concierge and personal assistant services?

The best way to figure out how much to charge for your concierge business is to research your competitors' prices. Once you see how much competing services are charging, you can charge higher... (more)

How do I go about charging for concierge and personal assistant services?

The best way to figure out how much to charge for your concierge business is to research your competitors' prices. Once you see how much competing services are charging, you can charge higher... (more)

How do I get my product into stores?

There are generally two ways to get your product into stores. One is to contact the stores' buyers yourself and set up appointments to pitch your product directly. The other is to hire a... (more)

How do I attract customers with no job experience in the market I'm doing business in?

So you've got your license as a hairdresser, but no one knows you're a hairdresser. The answer is to advertise, but not in the way that you're thinking. Time and money are interchangeable. You can... (more)

How do I determine a wholesale price for my product?

Every industry has an accepted discount structure.  The discount structure will vary from 331/3 with an additional 25% off to 40 and  25%.  The key factor for the wholesale price is really your... (more)

What is direct marketing?

B-to-B sales - I love it! Direct marketing under a B-to-B platform is anything you do to engage your prospects (in your case, entities who resell ladies gift sets, etc.) in a direct manner. In... (more)

What is network marketing?

While it's sometimes confused with pyramid schemes (in which people make money through totally illegal scams) any great boss can be considered a "network marketer" if his/her people help... (more)

What is network marketing?

While it's sometimes confused with pyramid schemes (in which people make money through totally illegal scams) any great boss can be considered a "network marketer" if his/her people help... (more)

How do I decide what price to sell my work on eBay?

The best place to start is by looking at what others are doing with similar products on eBay. Then make a list of what you like and what you don't like about how their shops are set up, what their... (more)

What should I pay an independent sales person?

Well - the best  I can come up with, given the info you've provided is - it depends. It depends on what kind of sponsorships these are, and the medium of the sponsorships (is it an online... (more)

In a seasonal business, how do I determine the cashflow and take advantage of the peak season of sales?

The obvious answer is to increase your capacity by either purchasing additional diesel generators or renting them only during the peak period.  It is common for sales people not to keep records.  I... (more)

Is moving from online retail to strictly wholesale a smart move?

I would sell via both distribution channels.  You might want to change the marketing name for one of the channels so there is not a conflict.  This is easy to do by creating a "DBA"... (more)

Is moving from online retail to strictly wholesale a smart move?

I would sell via both distribution channels.  You might want to change the marketing name for one of the channels so there is not a conflict.  This is easy to do by creating a "DBA"... (more)

Are radio ads worth buying if you're on a tight budget?

Radio is one on one marketing and works when you have a great message including a hook and you run it frequently. If you are on a tight budget my guess is that radio will be too expensive at the... (more)

How do I create a quick "elevator pitch" for my business?

Creating an elevator pitch - a 1 minute summary of what you offer your customer - is most easily done when you have the help of a really rude friend who will frustrate you with ignorant questions... (more)

How do we prepare to market our product at an trade show?

Don't plan on going home from the trade show with the most possible orders. For every order you close, you'll walk 10 prospects because you were "busy." Your goal should be the largest possible... (more)

How do we prepare to market our product at an trade show?

Don't plan on going home from the trade show with the most possible orders. For every order you close, you'll walk 10 prospects because you were "busy." Your goal should be the largest possible... (more)

How do I set up a marketing plan?

A marketing plan is a process, not a one time event. It starts by analyzing the market, doing competitve research and research with potential, lost and current customers where applicable. You may... (more)

How do I set up a marketing plan?

A marketing plan is a process, not a one time event. It starts by analyzing the market, doing competitve research and research with potential, lost and current customers where applicable. You may... (more)
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