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Most Recent Questions in Marketing

Question added to topic MarketingAugust 7, 2007

Should I cold call or meet with potential customers directly to market my business?

An in person meeting is always preferred if possible, then you can see if there is good chemistry and it is a strong fit for what they need and you can offer. I know other businesses that have... (more)
Question added to topic MarketingAugust 7, 2007

How do I market internationally?

This is a very broad question so unfortunately it will be a broad answer. 1. Define your target market, ideal client and put a geographical component in this definition. 2. Develop your... (more)
Question added to topic MarketingAugust 7, 2007

How do I market internationally?

This is a very broad question so unfortunately it will be a broad answer. 1. Define your target market, ideal client and put a geographical component in this definition. 2. Develop your... (more)
Question added to topic MarketingAugust 1, 2007

Where would I promote an established home based business I would like to sell?

You might consider talking to a business broker who buys and sells businesses. Otherwise, try your chamber of commerce, craigslist.com or your network in general. SCORE chapters sometimes know of... (more)
Question added to topic MarketingAugust 1, 2007

Where would I promote an established home based business I would like to sell?

You might consider talking to a business broker who buys and sells businesses. Otherwise, try your chamber of commerce, craigslist.com or your network in general. SCORE chapters sometimes know of... (more)
Question added to topic MarketingAugust 1, 2007

Where would I promote an established home based business I would like to sell?

You might consider talking to a business broker who buys and sells businesses. Otherwise, try your chamber of commerce, craigslist.com or your network in general. SCORE chapters sometimes know of... (more)
Question added to topic MarketingJuly 24, 2007

Is it better to pre-sell my product or wait until I have the product available to sell?

I would go for making the sales now and building anticipation, as long as you don't do an airbus and promise something within a time frame you can't deliver your product by.  The only reason not to... (more)
Question added to topic MarketingJuly 16, 2007

What should I charge a client to market their product?

The sales representative business is pretty much a known paved road. Reps get paid a percent of sales made. How much? I've heard of agreements as low as 2% and as high as 20%. Most are between 5%... (more)
Question added to topic MarketingJuly 15, 2007

How do I connect with and market to the wealthy?

What an exciting business you have! Since you did not indicate your budget, I'm going to assume you'd like to do this as cost-consciously as possible. First, see if you can connect with anyone else... (more)
Question added to topic MarketingJuly 15, 2007

How do I connect with and market to the wealthy?

What an exciting business you have! Since you did not indicate your budget, I'm going to assume you'd like to do this as cost-consciously as possible. First, see if you can connect with anyone else... (more)
Question added to topic MarketingJune 26, 2007

What is the best type of a marketing for a new day spa?

A new day spa - that sounds heavenly! Since so many people are running ragged, the best way to appeal to them is to focus on the benefits of going to the spa - services that can relieve their... (more)
Question added to topic MarketingJune 20, 2007

How can I get a steady flow of clients for my business?

It looks like you would benefit from a more comprehensive ongoing marketing campaign.  Three tactics that I suggest are incorporating direct mail, one-to-one prospecting, and e-mail.Let's start... (more)
Question added to topic MarketingJune 20, 2007

What can I do about customers who don't stick around?

It's absolutely critical that you determine why you're losing customers.  Any number of factors made be the cause, from pricing to personality conflicts with staff.  I strongly suggest you phone... (more)
Question added to topic MarketingJune 19, 2007

Is it ethical to deliberately utilize a set of people to advertise for a business?

I believe customers today are savvy and know an authentic brand when they see it.  Word-of-mouth marketing is a compelling way to build your business and people often go to trusted sources like... (more)
Question added to topic MarketingJune 18, 2007

What marketing materials do I need for presentations, and what do I need to open the doors?

I highly recommend a special report or article of your expertise. This positions you as an expert and sets you apart from your competition. Make sure that anything you create is related to the... (more)
Question added to topic MarketingJune 18, 2007

How do I get spotlighted in a magazine article?

That’s the million-dollar question that I get asked all the time (sometimes clients ask to be spotlighted on TV or in newspapers or in a blog, of course, but it’s the same idea). I wrote a book... (more)
Question added to topic MarketingJune 13, 2007

How do I grow a thermoplastic injection mold tooling business in a no-growth domestic manufacturing market?

You sound discouraged with your "no growth domestic manufacturing market." Are you looking for a rationalization to give up? Sometimes giving up is the best thing. If you're considering it, read " (more)
Question added to topic MarketingJune 13, 2007

Does corporate gifting really give your company an edge?

Corporate gifting absolutely gives your comapny an edge. When giving a gift, make sure it's appropriate and ethical does two things: 1) the receiver feels that you are thinking of them and... (more)
Question added to topic MarketingJune 12, 2007

How do I advertise online?

A good place to begin is Google Adwords. You'll find a link to their very good tutorial on the home page at Google.com. Look just below the blank where we type our search strings and you'll see an... (more)
Question added to topic MarketingJune 12, 2007

How can I find someone to help me with a baby toy idea I have?

One place to start is your local Small Business Development Center, called the SBDC. There are about 1,000 of these in the US funded by federal, state, and local governments. They generally offer... (more)
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