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Most Recent Questions in Marketing

How do I sell an idea for a new baby product?

I have bad news for you.   It's extremely unlikely. Do a google source for "value of ideas" and you'll see what I mean. If it's a good idea you should be talking about building a company, of... (more)

Is it possible to make money from a modification to an existing product if it is your idea?

It might be possible but it's extremely unlikely. There is no easy way to legally protect and own an idea. Laws protect inventions with patents and creative works with copyright but not ideas. Can... (more)

What kind of music can increase sales in a bar?

Depends on the clientele. If the bands are playing head-banger music, then the fans expect to hear the same stuff in between sets; so Dolly Parton would not be the right fit! After you've got... (more)

Where do I find clients for a new printing company?

Printing can be a tough business! I'd suggest you try to connect with other established companies in your area, and see if you might be able to get started by handling some of their overflow (... (more)

I have been chosen to expand a health insurance brokerage into two new counties. Where do I need to go to promote this expansion?

Hi! I'd recommend using a range of venues to get the word out about your expansion, in addition to web-based vehicles (which are great!). Train station platform advertising can be a terrifc way to... (more)

How do I narrow my leads?

Depending on how large you want your geographic footprint to be (where you hope to conduct business) can impact on how you structure your next set of actions. If you are seeking to do business... (more)

Should someone with a part-time home business put a sign in their lawn?

Absolutely. Most sign shops can sell you a real-estate type sign that pushes into the ground and is easily moved. Leave it in your yard awhile, then convince a business on a busy street to let you... (more)

How do I advertise for a cleaning business?

The most efficient method would be to apply a pre-printed Post-It note to the front door of each house in a targeted geographic area. These could be printed to look like a reminder note to self.... (more)
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