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Most Recent Questions in Marketing

How can I manage a bogus internet review that's harming my business?

First off, if you truly wish to erase the awful comments that are being made, you may wish to invest in a paid listing on the reviews site for a couple reasons: 1. You'll be able to find the... (more)

How can I market a conference intended for a very niche audience?

First off, you should go back to the people from last year and ask them why they aren’' attending this year. That way, you will have actual data and feedback as to why people haven't signed up,... (more)

What skills make for a good negotiator?

Here's a far-from-exhaustive list of the skills needed to be a generally good negotiator. The bottom line is you will need training on how to negotiate with institutions that have a bit of a... (more)

How can I develop a good marketing plan with a limited budget?

Many people want to do things the simplest way possible. Shoot from the hip and you can do it huge, right? Wrong. Even the simplest of marketing plans need to be written down. The reason for... (more)

On a limited budget, how can we reach out to customers who have a vested interest in our product?

It sounds like you are already doing a lot of the right things, so congrats on that score. To super-size your results, get social on multiple platforms (Facebook, Twitter, Ping, blog, Squidoo... (more)

What's the best way to create a press release for a new product?

Think lean and mean. Successful press releases have great titles and informative, timely content. They are written in crisp prose with stats, facts and trends mentioned as appropriate. They are... (more)

How do we market to customers in a multimillion dollar industry that stumble onto our product?

So you've heard the bell go off, and now you want to increase that response. Here's what you need to do: Start researching on the demographic of this new client so you can begin to plan on how... (more)

What's the best way to promote the opening of a new food establishment?

There are a few choices you have to begin promoting your ice cream parlor. First though you need to identify your target market. Where are you? Who do you want to show up in your store? Besides... (more)

What's the most efficient way to market to high-income customers?

What research have you done to see where your demographic hangs out? If they are on Facebook, you know that the PPC in the social media realm can be very targeted--saving you a lot in unnecessary... (more)

How can I create a great e-mail advertising campaign?

Congrats on wanting to start e-mail marketing--it's a great way to spread the word about your work and connect with your target market. Since you don't say a lot about what your business is... (more)

How can I utilize my membership in the local chamber of commerce to promote my business?

There are arguments for and against utilizing a chamber or business membership. If you are a business niche that services other businesses, then a membership to a B2B club is ideal. You'll need... (more)

What value do you see in phone book advertising?

Although digital advertising (via your website, online ads, cross links, blogging, PR, social media, email, videos, etc.) are EXTREMELY critical for all businesses, people are still educated and... (more)

What should I do if a good customer wants a reward for how much they spend?

Thanks for your great question about sales incentives! You don't say whether you are an online or brick and mortar business, or whether you sell products or services within a B-to-B or B-to-C... (more)

How can I gain awareness for my company with a limited budget?

Unconventional tactics like guerrilla marketing and promotional marketing are the call of the day here, my man. Social media may be able to play a part in your marketing plan too. No or low cost... (more)

How long should I run a TV ad before changing the content?

You're right--timing is a tough one to call. In people's minds, timing is everything and where one person may get your message immediately others may take a bit more time to recognize and pay... (more)

How do I decide whether to keep existing staff of the business I'm buying?

I hope you go into this with an open mind. Avoid making judgments based on age, gender, race, etc. As I am sure you know, community connection can be invaluable in the insurance business.... (more)

How much of my profit should I spend on marketing?

Congrats on your new business and on landing that first major account! First, a general rule of thumb is to plan on investing at least 10 percent of your gross annual income in marketing. So if... (more)

What's the best way to market my new niche business?

I'm happy to hear that you have experimented with SEO, social networking and PPC to advertise your unique product, though I do not see any evidence of social networking apps on your site. My... (more)

Why is it important to define a target market for your business?

One of the first things I always ask anyone starting a new business is, "Who or what is your perfect customer or client?" If they can't answer that I have them go figure it out before... (more)

What are the biggest problems for sales managers in a down economy?

I've been talking with friends of mine in sales management positions and the response has been overwhelmingly the same: Keeping good talent! Sales margins are not what they fear, that has become... (more)
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