Most Recent Questions in Marketing
If you approach your door-to-door visits as an introductory call, with the intent of asking to schedule a convenient time for a brief phone call or face-to-face meeting at a later date, you may be... (more)
Is there anyone that really thinks that their business is growing fast enough? How do I grow faster is probably the most common marketing question that I hear (and ask). In many online markets,... (more)
From the day the first ad ran you should have already have been asking "How did you hear about us?" and tracking how many saw you on cable. From there, you can start to realize what... (more)
Congratulations on the decision to expand your business! There are several ways to go about this, but by far the best way to do it is to find local art websites and send an email to the... (more)
At a time when consumers are emphasizing needs over wants, it may be difficult to convince them to spend money on gourmet coffee and tea. Just look at what's going on at Starbucks, for example.... (more)
Do some competitive analysis and see what sites like yours charge on their sites. If you know people in media buying agencies, they might be helpful but in general advertisers pay for audiences in... (more)
A combination of advertising, guerrilla marketing, social networking, online marketing and public relations would be a great way to generate buzz, build awareness and gain visibility for your... (more)
Congratulations on the upcoming launch of your social network. The most effective way to do this is to come from behind your own social networking site and engage in social networking yourself.... (more)
That's a tough question; there are no hard and fast rules here. It depends on a lot of things including who you are targeting--businesses or consumers, the competitive environment, whether it is a... (more)
We have a small business selling windows, awnings, etc. What is a fair percentage of the gross sales to pay a sales manager?
In terms of a sales manager, think in terms of basing something on margins and not necessarily overall sales, because as a manager he will (or should) be responsible for maintaining healthy... (more)
What incentive/rewards program and or company should I use which can be tracked online? This would be to award sales performance and also recruiting.
Congratulations for wanting to reward your employees! Staff can make or break a company so it's important to always consider their treatment and contentment level. I recently wrote a blog post... (more)
In these tough economic times, what are some inexpensive and creative ways to market and expand your business?
If you have a tight budget, focus your energies on building repeat business from current clients. You can do this by offering preferential rates to designers who consistently place orders or make... (more)
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