Ask Entrepreneur - Marketing

How do we get potential customers to keep on thinking about us?

What do I need to include in my presentation to the retail outlets that we want to sell our services out of? We have our inside sales rep giving the pitch, but we want to leave something tangible behind after the pitch. What do you think?
Paige Arnof-Fenn

What's the best way to conduct market research on a budget?

I have an idea for a product, but I need to know if it's something people will buy. Is it better to spend my initial $300 on a brand identity (logo, business cards, website) so industry insiders will take me seriously when I ask for their input, or to spend $60 per person to conduct a market research survey on five insiders?
Kim T. Gordon

What is the best way to get a product into a grocery chain?

I have a frozen food product idea that is very marketable. What is the best way to go about getting this product into grocery stores and into the hands of the consumer?
Paige Arnof-Fenn

How do I pitch ideas to large companies?

I am a patent owner, entrepreneur and manufacturer with 2 products at major retailers including Walmart. I own the patent for IP on a new product and want to pitch the software and gaming aspects of this product to a major company like Sony or Microsoft. How do I get an audience with them?
Tim Berry

Are flyers a good way to advertise for a business?

I am starting a Power washing and staining business and I am wondering what the best way to advertise is.
Roy Williams

How essential are yellow page listings to a small business?

I do freelance web design on the side and I've been gaining most of my clients through Craigslist. I'm starting to get a lack of response and I need more work to stay busy, so I've considered placing an upgraded ad in the online yellow pages but I'm not sure how well this investment is known to pay off.
Roy Williams

How does a small business network with larger companies?

I want to start an e-business which can compare prices of products from different online stores such as Wal-Mart, Target, etc. Who should I approach in such companies to convince them to let me list their products and prices on my website? This is similar to Orbitz, Expedia, etc., except it is for consumer products. I can't figure out who to contact in such companies about this and convince them to let me list their products on my website.
Lena West

Where can I look for a CMO specializing in digital marketing and Web 2.0 ?

We are looking for a Chief Marketing Officer to run marketing for an internet media business. The focus must be on digital marketing in a Web 2.0 world. We are having difficulty finding someone who specializes and has experience in digital marketing.
Lena West

What are some good advertising techniques to use when moving to a new community?

I was forced to move my business of 26 years because of eminent domain. What are some good advertising techniques when moving to a new community?

We have a family-owned automotive repair shop and pre-owned car dealership. How do I gain the trust of the local community? We were famous in our previous location for our honesty. How do I project that image again in another location?
Roy Williams

How do I revive my business's public reputation after a bad partnership?

I have a retail business that went very bad with a partnership. I now control the business alone and need to regain the public's confidence. Many people had the potential for damages, but the courts and myself kept that to a minimum. How does my business bounce back?
Al Lautenslager

How do I revive my business's public reputation after a bad partnership?

I have a retail business that went very bad with a partnership. I now control the business alone and need to regain the public's confidence. Many people had the potential for damages, but the courts and myself kept that to a minimum. How does my business bounce back?
Margie Zable Fisher

How do I revive my business's public reputation after a bad partnership?

I have a retail business that went very bad with a partnership. I now control the business alone and need to regain the public's confidence. Many people had the potential for damages, but the courts and myself kept that to a minimum. How does my business bounce back?
Pattie Simone

How do I publicize an event that would make a good story to the media?

We are a start up online marketing agency co-founded by an ex-Google executive and just signed a huge client. How can we get this story out? We are a company called ClearSaleing (www.clearsaleing.com). I have to get approval from the company before I can release the name, but wanted to know great ways at getting this story out.
Al Lautenslager

How do I publicize an event that would make a good story to the media?

We are a start up online marketing agency co-founded by an ex-Google executive and just signed a huge client. How can we get this story out? We are a company called ClearSaleing (www.clearsaleing.com). I have to get approval from the company before I can release the name, but wanted to know great ways at getting this story out.
Margie Zable Fisher

How do I publicize an event that would make a good story to the media?

We are a start up online marketing agency co-founded by an ex-Google executive and just signed a huge client. How can we get this story out? We are a company called ClearSaleing (www.clearsaleing.com). I have to get approval from the company before I can release the name, but wanted to know great ways at getting this story out.
Pattie Simone