Ask Entrepreneur - Marketing

How do you find the right name for a business? What's too many words? How do you attract different demographics?

I am developing a business plan for a cooking school for kids and adults. Target market would be primarily ages 5-14 but would like to offer up cooking parties for adult groups as well as corporate team building with cooking themes. I don't want to eliminate adults but primarily my revenue would be coming from kids. Any suggestions on how to come up with an effective and catchy name?
Margie Zable Fisher

How do you find the right name for a business? What's too many words? How do you attract different demographics?

I am developing a business plan for a cooking school for kids and adults. Target market would be primarily ages 5-14 but would like to offer up cooking parties for adult groups as well as corporate team building with cooking themes. I don't want to eliminate adults but primarily my revenue would be coming from kids. Any suggestions on how to come up with an effective and catchy name?
Al Lautenslager

How do you find the right name for a business? What's too many words? How do you attract different demographics?

I am developing a business plan for a cooking school for kids and adults. Target market would be primarily ages 5-14 but would like to offer up cooking parties for adult groups as well as corporate team building with cooking themes. I don't want to eliminate adults but primarily my revenue would be coming from kids. Any suggestions on how to come up with an effective and catchy name?
Pattie Simone

How do I set up an email subscriber box on my home page?

I have a free website with Earthlink. I would like to stay in touch with visitors that look at my website. How do I set up an email subscriber box on my homepage?
Gail Goodman

How do I set up an email subscriber box on my home page?

I have a free website with Earthlink. I would like to stay in touch with visitors that look at my website. How do I set up an email subscriber box on my homepage?
Lena West

How do I start marketing my product outside the local scene?

I have a food product at my local business that I want to take beyond the local sphere. How do I take it to the market?
Pattie Simone

How do I start marketing my product outside the local scene?

I have a food product at my local business that I want to take beyond the local sphere. How do I take it to the market?
Al Lautenslager

How do I start marketing my product outside the local scene?

I have a food product at my local business that I want to take beyond the local sphere. How do I take it to the market?
Kim T. Gordon

How should I go about finding a marketing agency?

Are there marketing agencies available to help people with limited finances? Where do I look for reliable marketers that I can trust?
Kim T. Gordon

How can I distribute a new product to the appropriate stores without the middleman?

I have developed a new product that has a demand amongst college students. I have the ability to mass produce this product, but I am having a problem finding the best way to distribute my product into the appropriate store fronts. I want to sell this product in conveinence stores. What do I need to do this? Do I need to contact each company individually? Is there a distributor that will do this for me?
Brad Sugars

How do I close a sale when I haven't closed one yet?

How do I get my first potential customer to trust me and my business and be comfortable buying my services when I don't have a proven track record, or even a customer yet for that matter?
Ray Silverstein

How do I close a sale when I haven't closed one yet?

How do I get my first potential customer to trust me and my business and be comfortable buying my services when I don't have a proven track record, or even a customer yet for that matter?
Pattie Simone

How do I choose products that will be most profitable for my store?

I have had a coffee/deli/bakery for seven years and I've broken even or lost a little money. How do I raise revenue to have more money for advertising and increasing income to get a paycheck? I make everything from scratch. Cakes, pasta salads, even frappe mix, and have loyal customers and rave reviews but not enough income!
Rosalind Resnick

How do I choose products that will be most profitable for my store?

I have had a coffee/deli/bakery for seven years and I've broken even or lost a little money. How do I raise revenue to have more money for advertising and increasing income to get a paycheck? I make everything from scratch. Cakes, pasta salads, even frappe mix, and have loyal customers and rave reviews but not enough income!
Pattie Simone

How do I generate a tagline for my business?

How do I generate a tagline for my business?
Al Lautenslager