Ask Entrepreneur - Marketing

I am beginning a home-cleaning business. Another woman who cleaned in our small town was killed in a car crash four days ago. Is it OK to advertise to her clients? And if so, how long should I wait?

One of her clients is probably the wealthiest person in the county or maybe even the state. I don't want to miss an opportunity to work for her, but I don't not want to be unethical or immoral.
Kim T. Gordon

How could I boost my lunch time sales in my restaurant? I

I generally have 20 to 25 tables during lunch. My waitresses aren't happy with this, and neither am I. I understand catering is a way to get my numbers higher, but I'd like people in the restaurant so my servers make money, too.
Kim T. Gordon

What's the fastest ways to get clients for my training business?

I'm starting a training business offering advanced training to experienced and newly licensed estheticians. I am currently giving information-based talks to students at beauty schools, soon to be my newly licensed market, but I'm not sure how to reach the experienced sector in the fastest, most effective way.
Kim T. Gordon

How can I get consumers who are looking for custom jewelry to my website?

The name of my business is Beatrice Custom Jewelry (website: http://ripandbebe.com/) I have been making accessories for about two years, and I would like to know why I am having such a hard time trying to make sales from my website.
Kim T. Gordon

How should I do marketing to receive more replies from potential customers?

I am currently doing my home-based distribution business mainly for pet products and giftwares for pet owners. But it's hard for me to get replies from potential customers after I sent numbers of brochures and made large numbers of phone calls. Is there any better way to get replies from customers?
Pattie Simone

I have a wholesale costume jewelry company with limited funds. Should I hire a salesperson and, if so, should that person be full-time of part-time?

I have been in business for seven years selling in hospitals. I have started wholesaling this summer and have done well. What should be my priorities in organizing my business for success? I have been doing everything myself, but need help to grow the business. My product is excellent. For example, I sold a company 600 necklaces, retailing at $24, and they sold 493 pieces in three months. Ninety percent of the money I make goes back into buying more jewelry and then selling it. I am starting a fund-raising catalogue for schools, hospitals, etc., and I'm developing a website for retailers.
Brad Sugars

I feel overwhelmed by the number of networking contacts I have to keep up with.

I'm an event planner, so you can imagine how many contacts I have in my industry alone. I have several contacts for the same thing, and many of them I have networked with including seven photgraphers, five caterers, seven deejays, eight florists, etc. I want to stay in contact with those I've networked with, but how can I be consistant and not overwhelmed by business cards or too many contacts? I know there is no such thing as too many contacts, but I feel as if I have no direction.
Brad Sugars

How do I accept advertisments for my new magazine if I don't have all the supporting software?

I am creating the magazine in Microsoft Publisher, and some ads might be saved in Photoshop, for instance. I don't have the money to purchase all the software to accept so many advertisments. However, my business hinges on it. I'm starting a free publication driven entirely by advertising. I'm using Microsoft Publisher and not even that recent an edition: It's at the library. So do I have people send the ads as PDFs and then somehow cut and paste into a Publisher page. Or is it more complicated than that?
Lena West

Is television a good marketing tool for a Christian T-shirt business?

I would like to start a Christian-only T-shirt business and would like to know whether advertising on TV is a practical way to get large sales immediately.
Kim T. Gordon

I would like to reach medium- to small-size business owners (preferably physical businesses) to advise on how to save money. Where and how are the best places to place an ad or just to reach them?

What special places do merchants look to find ways to help their business? And how can I place an ad in these places?
Kim T. Gordon

How would I market a video that explains the collision-repair process?

I am an automobile claims adjustor. My own company is not interested in a customer-service video I created and produced that explains and streamlines the collision-repair process. How would I begin to market such a product? This video comes comes in a set of two DVDs. It is broken into segments that explain total losses and driveable cars. It also describes individual responsibilities of the parties involved.
Kim T. Gordon

Do I need to ask Ganz if I want to use the Webkinz name in the ads for a product I want to sell?

if I do need to contact Ganz, how to I get in touch?
Nina Kaufman

How can I advertise my website for eco-crafters cost-effectively nationwide?

As a startup business, I've been spending quite a bit of money on advertising. I have no other overhead, meaning a brick and mortar building, but I'd like advice on the most cost-effective way to get my name out there through advertising. My website is a new venue for eco-artists and crafters, meaning we are a website dealing with only environmentally friendly artists. I've already posted blogs, advertised in arts journals and on environmental websites, but I'd like to get recognition among people who are not in that community online.
Kim T. Gordon

My cleaning business is slowing down because of the falling economy. What can I do to market to more people and get new clients?

With the falling economy, more and more people are cutting back on things like services. Right now we clean residential properties. We would like to expand and clean commerical properties as well. We had planned to make enough money cleaning residential properties to buy the equipment needed to service commercial properties. But not enough money is coming in to expand. What should we do?
Kim T. Gordon