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Advertising & PR

Your How To Guides for Advertising & PR


A Press Release Primer
Simple how-tos that will help you construct an attention-getting release
Advertising Your New Business
How to get big results with a small budget
Attract Attention With a Feature Article
Get the press you want by crafting a feature story that'll get picked up by the papers.
Building a Successful Advertising Plan
Before you can advertise effectively, you need to answer these important questions.
Calculating Your Ad Budget
Before you pour money into advertising, figure out exactly how much you should spend.
Choosing the Right Advertisement For Your Business
Create an ad that does your business justice with this advice from our advertising expert.
Dumb Advertising Moves to Avoid
Want to make an effective ad? Don't make these common mistakes.
Finding Ad Inspiration
Gain a competitive advantage by studying your competitors' advertising.
How to Generate Publicity for Your Business
Make the buzz be about you.
How to Track Ad Results
3 strategies for determining if you're spending your advertising dollars wisely
Implement a PR Strategy in 7 Days
Building publicity for you and your business can be done one day at a time.
Positioning: Setting Your Business Apart
Create a unique selling proposition to make sure your ads and other marketing materials stand out from the competition's.
The Art of the Bylined Article
Do you have what it takes to be published? If so, this PR tactic can really help your business.


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