I am the owner of a small business, PostCaps Plus. I do all my own marketing, and advertising.
Unfortunately I am at a steady standstill: I am getting customers to my site, but not a lot of them. I would like more, and I know many consumers would be interested in my products. I guess what I am trying to say is, where would you go from here?

Asked by Joshua Coldwell from Berlin, MA
Posted: Friday, August 08, 2008  |  Found in Ask Guy Kawasaki


More answers by Guy Kawasaki
Answered by Guy Kawasaki
How do you know many consumers would be interested in your products? Every entrepreneur thinks and hopes consumers are interested. Why are you different?

If you truly are different then your issue is search engine optimization. If you aren't, then think about these issues: How many people have fences? How many of those fences need post caps? If you need a post cap, wouldn't your contractor just show you some or just install what he always installs? If you're a DIY, do you just go to Home Depot and buy the materials or do you search for post caps online?

Seems to me there are a lot of issues to think about.

Guy Kawasaki is the founder of Garage Technology Ventures and the former chief evangelist of Apple Computer, he has founded two software companies and has helped more than 100 companies raise venture capital.