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Most Recent Questions

Question added to topic MarketingAugust 30, 2007

How do I choose products that will be most profitable for my store?

Wow - I know EXACTLY what you are going through, and the simple answer is that you need to do a lot of investigating and evaluating. Before you can make the right choices on new products and what... (more)
Question added to topic MarketingAugust 30, 2007

How do I generate a tagline for my business?

Your tagline should be the most succinct possible explanation of your essence. Make it specific. Make it accurate. Make it true. Does your paper towel soak up liquids faster than all the others?... (more)
Question added to topic MarketingAugust 30, 2007

How do I generate a tagline for my business?

Your tagline should be the most succinct possible explanation of your essence. Make it specific. Make it accurate. Make it true. Does your paper towel soak up liquids faster than all the others?... (more)
Question added to topic MarketingAugust 30, 2007

How do I do market research for a business that there isn't much data on?

Is there a trade association for your business? Who puts on the big conventions for the trade?  Both types of organizations would be a great place to start. They  have their finger on the... (more)
Question added to topic MarketingAugust 30, 2007

How do I do market research for a business that there isn't much data on?

Is there a trade association for your business? Who puts on the big conventions for the trade?  Both types of organizations would be a great place to start. They  have their finger on the... (more)
Question added to topic MarketingAugust 30, 2007

What messages do the colors used in a business send?

There are a lot of studies about color and response.  Here is a quick rundown:Black - traditionalBlue - confident, calmRed - angryGreen - moneyYellow/Orange - not professional, but happyPick... (more)
Question added to topic MarketingAugust 30, 2007

What color truck should I purchase as a salesman?

How smart you are to think this through!  First, is there a signature color for your logo or company?  If so, consider that color.  If corporate identity is not an issue, go with your favorite... (more)
Question added to topic MarketingAugust 30, 2007

How do companies who must market unpopular things (i.e. funeral services and medical equipment) survive?

You are really asking about selling these two examples, not marketing them.  The marketing plan would include advertising, media placement, etc.Don't assume that because a product doesn't have... (more)
Question added to topic FranchisesAugust 30, 2007

How can I be sure the asking price for a business is worth it?

You can't really be sure ever, but of course you want to work with an established business broker, see a business plan, see past financials including actual reports to the IRS (people are less... (more)
Question added to topic FranchisesAugust 30, 2007

How can I be sure the asking price for a business is worth it?

You can't really be sure ever, but of course you want to work with an established business broker, see a business plan, see past financials including actual reports to the IRS (people are less... (more)
Question added to topic FranchisesAugust 30, 2007

How can I be sure the asking price for a business is worth it?

You can't really be sure ever, but of course you want to work with an established business broker, see a business plan, see past financials including actual reports to the IRS (people are less... (more)
Question added to topic FranchisesAugust 30, 2007

How can I be sure the asking price for a business is worth it?

You can't really be sure ever, but of course you want to work with an established business broker, see a business plan, see past financials including actual reports to the IRS (people are less... (more)
Question added to topic MoneyAugust 30, 2007

How do I determine the value of an existing business?

Good question, and there is no simple answer to it. For purposes of searching on Google or Yahoo!, what you're talking about is called "Business Valuation." There are some software tools... (more)
Question added to topic MoneyAugust 30, 2007

How do I determine the value of an existing business?

Good question, and there is no simple answer to it. For purposes of searching on Google or Yahoo!, what you're talking about is called "Business Valuation." There are some software tools... (more)
Question added to topic MoneyAugust 30, 2007

How do I determine how and when I pay myself?

I recommend you pay yourself what you would pay an outsider to do the job you're doing, and on the same schedule that you'd pay other employees. And I practice what I preach, this is what I've done... (more)
Question added to topic FranchisesAugust 30, 2007

How do I determine the income potential of a newer franchise?

Finding the income potential of a very new franchise without a significant track record of operations that you can check is a very difficult task.  You could consult a tarot card reader or a... (more)
Question added to topic FranchisesAugust 28, 2007

How do you franchise your own business?

Franchising a business involves a number of complex issues, including the development of a sound business plan, legal documents, quality control mechanisms and Operations Manuals, marketing plans... (more)
Question added to topic FranchisesAugust 28, 2007

How do I get a copy of a UFOC?

The cheapest way is to obtain a UFOC is through the California Department of Corporations.  The link http://134.186.208.228/caleasi/pub/Exsearch.htm should get you to their UFOC  (more)
Question added to topic MarketingAugust 23, 2007

How can I evaluate the effectiveness of a marketing method?

The best way to measure advertising results is to track responses from various media.  You can code your print advertising and direct mail, for example, by giving customers a specific code to use... (more)
Question added to topic MarketingAugust 23, 2007

I want to change my clientele to a more professional audience. How do I do this?

In my experience, there is no such thing as "field of dreams" marketing. So if you build it, clients don't just come--you have to create a value proposition that attracts the customers... (more)
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