Roy Williams is the founder and president of international ad agency Wizard of Ads. He also teaches creative thinking, strategic planning and human persuasion courses attended by executives from many of the world's largest advertising agencies, professors from leading universities, broadcasters, journalists and small-business CEOs from around the world. In addition, Williams has authored numerous books on improving advertising efforts, including The Wizard of Ads and Secret Formulas of the Wizard of Ads.
Famous Last Words
If you've found yourself uttering any of these statements, your business could be in trouble.
Why Most Ads Fail
Most ads aren't written to persuade; they're written not to offend.The Advertising Medium Is Not the Message
Learn 5 ways to make your advertising message more powerful--and more relevant--no matter what medium it's in.Is Low Traffic Holding You Back?
Take a look at your advertising campaign and your market to see how you can draw more customers to your business.Ads That Push the Envelope
To get noticed, create a controversial ad campaign--complaints and all.Is a Super Bowl Ad Really Worth the Cost?
What can $2.6 million really buy you? Plus our advertising expert's picks for smartest and dumbest Super Bowl ad--from a business perspective.Why Aren't Your Ads Working?
If you're not drawing in as many customers as you'd like, there are only 4 places you need to look to figure out what's going wrong.Advertising Trends: Pushing Past Media Overload
Take a look at how technology has changed the business advertising landscape and how to get through to today's savvy consumers.Ad Writing Made Easy
If you know how to make a sales pitch, you know how to write an ad.Creating Radio Ads That Stand Out
Try these tips to break free of background noise and get a strong response from listeners.Most Popular
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