Roy Williams is the founder and president of international ad agency Wizard of Ads. Roy is also the author of numerous books on improving your advertising efforts, including The Wizard of Ads and Secret Formulas of the Wizard of Ads.
10 Unusual Ways to Advertise
Create an ad that'll stick with your customers long after they see it.
Creating Memorable Business Signs
Make your business signs stand out with these proven attention-grabbing tips.The Future of Ad Writing
The latest advertising trend is here. Is your ad campaign up-to-date?The Word on the Street
Make customers your good-will ambassadors. Get them to spread the word with these five buzz-building tips.
Choosing the Right Advertisement For Your Business
Create an ad that does your business justice with this advice from our advertising expert.The Best Advertising Money Can Buy
If you're not budgeting for word-of-mouth advertising, your business is probably suffering. Our ad expert offers his tips on generating customer recommendations.Marketing Judo
Is your biz dominated by a single, major brand? Use their image against them by creating a counter-brand. Here's how.Does Your Local Business Need a Website?
If you want to attract customers, the answer's a no-brainer.4 Keys to Direct Response Marketing
Increase the effectiveness of your advertising message by directly relating to your customers.Truth in Advertising
Today's consumers are bombarded with flashy gimmicks and over-promises. How to stand out? Tell them the truth.How to Reach the Rich
Put your product into the hands of the wealthy with these five surefire ways to get your company noticed.5 Tips for Reaching the Rich
Put your product into the hands of the wealthy with these surefire ways to get your company noticed.Customer-Seeking Ad Copy
Target your ideal customer with carefully crafted ad copy. These four ad-writing tips will help you take aim.The No. 1 Rule in Advertising
Today's consumers are bombarded with flashy gimmicks and over-promises. How to stand out? Tell them the truth.Making Your Advertising Message Stand Out
In a world over-saturated with words and images, how can you get your ads to rise above the din and capture an interested audience?Target Your Market With Appropriate Ad Copy
Follow these four steps to craft copy that's guaranteed to reach your ideal customer.The Benefits of Counter-Branding
When your business category is dominated by a single brand and all the other brands put together--yours included--don't match up, it's time to create a counter-brand.How to Write Ads That Build Brands
Keep these five tips in mind when developing a campaign to cement your brand image.Hiring a Superstar Ad Writer
It's not who you'd expect! These tips will show you where to look and what to ask before you hire the perfect pitch person.How to Hire a Great Ad Writer
Tips for finding the perfect pitch person for your businessSecrets to Writing Better Ads
5 easy ways to capture the attention of your prospectsTop Advertising Blunders
Spending all your money on ads but getting no results? Perhaps you're making one of these 12 huge mistakes.Wow Customers With Your Ads
Try these tips for writing copy sure to draw a crowd.Targeting the Next Generation
Your business can't market to baby boomers forever. A new demographic is emerging, and paying attention to it could benefit your business.Radio Ads: How Long Should They Be?
Everything you need to consider when choosing between 15-, 30- and 60-second spotsWhen Will My Ads Start Working?
It depends on a variety of factors. Here's how to create the most efficient campaign possible.Secrets to Better Branding
How customers respond to your brand can make or break your business.Be Your Brand
Let branding work for you by tapping into the truth behind your business.
Building a Successful Advertising Plan
Before you can advertise effectively, you need to answer these important questions.Get Your Message Out--On a Shoestring
4 easy ways to create a successful advertising plan without spending a bundleMost Popular
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