Gwen Moran
Gwen Moran is a freelance writer and co-author of The Complete Idiot's Guide to Business Plans (Alpha, 2010).
Need Inspiration? Three 'Doing Good' Success Stories
We follow up with some of our do-gooders from past columns.
How One Small Business Redesigned its Website for Better Sales
A total overhaul adds sizzle to an electronics company's web sales.
A New Tool to Compare Health-Care Plans
A look at how small-business owners can more easily research information on health insurance options.
A Computer Business That Gives Back Through Tech Upgrades
How inQuo helps startups and struggling small businesses in need of equipment.
New Tools Make it Easier to Build a Facebook Fan Page
ShortStack offers hungry businesses a lumberjack breakfast's range of Facebook page options.
CharityBuzz's Big Idea: Altruistic Online Auctions
An upscale auction site offers ultimate access to big-name talent -- and charities reap the rewards
An Inside Look at an Online Catalog Makeover
A sporting goods site puts the emphasis on content and wins big.
Three financial resolutions that can benefit your business.
Three financial resolutions that can benefit your business
Three Survival Stories From the Franchise World
Fires, credit problems, medical emergencies--there's no end to the obstacles overcome by intrepid franchisees. Here's how three spirited entrepreneurs found success in the face of adversity.
How Entrepreneurs with Social Vision Secured Venture Capital
VCs help sharpen Warby Parker's focus on the eyeglass industry.
Free Market-Research Tools -- A Sampler
Small businesses can tap a variety of free resources for insights about customers, competitors and trends.
How CouchSurfing Got its Start, and Landed VC Millions
Four entrepreneurs find more than pocket change in their couch.
Toy Maker Makes a Difference in Honduras
Tegu puts toys to work to build a better future for homeless kids.
How to Weigh Your Options When Deciding on Financial Products
Household brands like Office Depot, Sam's Club and Google are offering financial products, but are they the way to go for your business?
Building a Business on Regifting
With Shift My Gift, recipients can donate the money Aunt Gladys wanted to spend on them instead of having to find space for yet another useless tchotchke.
A 2011 Holiday Shopping Trend Snapshot
What retail forecasters expect from online customers during the holiday spending season this year.
Building a Business on Busy Schedules and Making Errands Pay
TaskRabbit lands $5 million in funding, as it banks on its errand service to help you get stuff done.
Small-Business Cards Offer Rewards, Some Risk
Banks are targeting more credit cards at small businesses, but companies must weigh the incentives against the potential costs.
Artisan Cheesemaker's Whey of the Future
In a surprisingly competitive world of artisanal cheesemaking, one Wisconsin producer has a taste for helping others.
Is Your Billing Process Delaying Payments?
Four tips to better use your invoices to get paid faster.
How to Make Employee Training a Winning Investment
Entrepreneurs who help their team strengthen important skills, and add to them, can see a boost to their bottom line.
How to Stop Losing Money From Coupons
Four tips to save your business from extreme couponing practices.
10 Creative Money-Saving Tactics for Small-Business Owners
Looking for ways to do more with less? Consider the tactics that some small-business owners devised to stretch a dollar.
Maker Faire and the Growth of Do-It-Yourself
There's a lot more to DIY than that wobbly table you built (and your spouse hates). A Maker Movement leader weighs in on the growth of the DIY community.
From Cancer Patient to a Multimillion-Dollar Beacon of Hope
How Lee Rhodes went from battling illness to creating a votive and candleholder company that offers comfort to consumers and financial support to cancer patients.
Essential Apps for Startups
These smartphone apps can help keep you organized when you're on the go starting your business.
Intuit Program Awards Grants to Help Spur Local Jobs
Need a nudge to hire a new employee? The financial software company is offering funding to small businesses that create jobs.
Four Common Startup Money Mistakes
Good financial management is key to startup success. You can get your business off to a sound start if you can avoid these money traps.
Create Card-Free Rewards Programs with Apps
Cardboard punch cards and laminated key-ring tags are so last year. These apps can help you put your rewards program on smartphones.





