Gwen Moran
Gwen Moran is a freelance writer and co-author of The Complete Idiot's Guide to Business Plans (Alpha, 2010).
Hacking the U.S. Census for Market Research
The every-decade survey can offer insights on demographics and competition for determining potential markets.
Five Questions Your Business Plan Must Answer
Business plans don't have to be a lengthy ordeal. But you're more likely to get off to a good start if you think through critical questions about how you'll make money and run the show.
How 'Working Spouse' Rules Can Save a Company Money -- And Headaches
Employers can save money by creating 'working-spouse carve-outs' encouraging employees to use their spouse's health-insurance plans.
How Community Banks Are Wooing Small-Business Customers
The money is coming back in business borrowing-- so why don't businesses want it? Here's a look at what some innovative community banks are doing to try to be your lender.
How to Find the Best Local Lender for Your Business
Interested in working with a community bank? Here are a few tips for finding the right one.
How the Company Behind the Money & Bills App Secured $15 Million in Venture Funding
Pageonce lands a new cash infusion to mobilize the 'wallet of the future.'
Five Ways to Give Your Seasonal Business an Off-Season Boost
There are a number of ways to keep the money coming in, even after your high season has passed. Think creatively, learn more about the needs of your customers, and test new ideas, even if they may see
How One Online Retailer Tweaked Its Way a Better Sales Future
To increase conversions, a website set out to test changes to increase registrations, calls and sales.
Three Steps to Grow Your Own 'Buy Local' Campaign
Looking to bring together your community to support local businesses? Consider these guidelines for getting started.
Beyond Q&A: The Many Uses of Quora
There's more to Quora than meets the eye. Entrepreneurs, marketers and even investors are tapping its benefits.
How a Used-Clothing Site Raised $8.4 Million in Venture Capital
A new strategy for an online hand-me-downs company targeting moms helps raise an infusion of cash from venture backers.
The Hidden Costs of Employee Turnover
A revolving door of workers can take a toll on your company in surprising ways. Here are four that you might not notice.
Entrepreneur's Nonprofit Rolls Out a Nontraditional Shelter for the Homeless
EDAR offers mobile protection to give homeless people a roof as a low-cost alternative solution to a widespread community problem.
1SaleADay.com's Ben Federman and the Value of a Daily Steal
This 28-year-old Brooklynite built a successful business around the concept of loss leaders. Part of our annual Young Millionaires report.
Five Problem Employees and What You Can Do About Them
Small companies aren't immune from workplace behavior problems. Here's what to do about them.
How and Why One Company Chose to Organize As a 'B Corp'
A B corporation designation can help back up a nonprofit's 'doing good' rep. Is it right for your social venture?
Five Retirement Plan Options for Your Business
From IRAs to profit-sharing plans, learn which option is best to consider for your company's future.
Need to Rent Stuff or Have Stuff You Want to Rent? SnapGoods May Be for You
This rental site thrives on the philosophy 'Why buy when you can borrow?'
Seven Signs You Need a Break from Your Business
Whether it's a two-week vacay or regular breaks during your workday, you need to find time to chill.
Ready to Declare Your Independence? A Seven-Point Checklist
How to tell when it's time to say good-bye to the steady paycheck.
Signs of Life in Small-Business Funding
A look at some of the more hopeful signals from the world of commercial lending, community banks, credit unions and venture backers
From Paycheck to Pay Dirt: Blazing Your Own Trail As a Business Owner
First-time business owners starting a venture in unfamiliar waters face a special set of challenges. Here are three who tackled them with success.
A Scrappy Entrepreneur's Plan B: Chewing Gum for a Cause
When his first idea doesn't hold water, an entrepreneur turns to gum -- and a philanthropic business model.
How Gamesalad Can Help You Create Your Own Video Game
This Austin company can turn almost anyone into a game developer.
Five Recovery Steps Business Owners Need to Take Now
How to put your company in the best position to benefit from an improving economy.
Crowdfunding Could Be the Answer to Your Cash Woes
A host of websites have sprung up to help people raise money from supporters.
How Two Long-Time Buddies Launched a Top-Grossing App
The founders of fitness app developer Abvio share the secret to their super-fast success.
How a Young Entrepreneur Cobbled Together a Business By Recycling Vinyl into Shoes
Paperfeet is building an eco-friendly business out of discarded billboard materials.
How to Make Sure Your Business Isn't Paying Too Much in Sales Tax
Consider taking these three steps to avoid overpaying the tax man. Plus, the best and the worst tax states for business owners.
How to Barter to Save Money Without Running Afoul Labor and Tax Rules
Here's what your business needs to know about volunteers and paying in barter.Most Popular
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