Rachel Meranus
Rachel Meranus is the vice president, public relations for PR Newswire. She's responsible for all external public relations activities at PR Newswire including media relations, written communications, crisis management and overseeing an extensive customer webinar and media roundtable program. Prior to joining PR Newswire, Meranus was the director of communications at ScreamingMedia, a former content syndication and technology company. She lives in Brooklyn, New York, with her husband and son.
Winning Award Competitions
Five steps to find and submit the best application and publicize your win.
Five Ways to Build Public Speaking into Your Marketing Plan
No news to buzz about? Speaking engagements to generate publicity. Here's how to make the most of your efforts.
Spotlighting Your Social Responsibility
Strategies to keep people from thinking you're only in it for the money
How to Judge Media Opportunities
With a little risk/reward research, you can avoid the pitfalls of negative media coverage.Grab the Holiday Spotlight
These simple tricks of the trade can help you make the most of your seasonal PR efforts.Do Your Videos Command Attention?
Use these expert tips to create content that gets you noticed.Don't Let Your Video Get Lost in the Crowd
Use these expert tips to create content that gets you noticed.Sharpen Your Social Media Intelligence
Proactively monitor how your company is represented in blogs, Facebook or Twitter.Become an Industry Expert
Offering your wisdom to the media is a great way to further your brand.Take Advantage of Twitter
How to leverage the latest social media craze to benefit your businessDo More with Less
New communications and PR tools offer marketers less costly (and equally effective) alternatives for building brand and product awarenessUnearth the Hidden Publicity Gems in Your Business
Build exposure for your brand by showing off your company's expertise and top employees in trade magazines.Reaching Beyond Borders
With Web 2.0, opportunities abound for small businesses to target customers far and wide.Teaching Old Dogs New Tricks
Understanding the changing face of journalism can be the key to getting more coverage for your business.Become the Key(word) Master
Choose your words wisely for SEO success.Measuring Your PR Success
Your annual PR report should contain more than just media hits. Find out what you could be missing.Distinguish Yourself to Reporters
Little things can make a big difference. Here are 5 tips worth employing.The Case for Case Studies
Using a third party to illustrate your point can bring you the kind of publicity you want.Stepping Into a Reporter's Shoes
By understanding a reporter's needs and schedule, you'll have a better chance of getting your news in their publication.The Communications Cycle
Make the most of your time and PR budget by following this simple and effective method.Managing Bad Press
What to do--and not do--if your company comes under the glare of a not-so-positive spotlight.Public Relations 2.0
Here's a look at how you can build awareness through social media.The Multicultural Media Boom
Why you need to include multicultural media sources in your PR effortsOptimize Visibility with Quality Photos
Including photographs can place your news release at the top of the pile.The Art of the Bylined Article
Do you have what it takes to be published? If so, this PR tactic can really help your business.Drive Media Interest at a Trade Show
Follow these steps to get your business noticed before, during and after the show.
Developing a PR Plan
Want to make sure your business's name gets heard this year? You need to plan for PR.Generating Coverage Between Press Releases
Press releases remain the backbone of PR, but these alternative tactics can also produce substantial results.Most Popular
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