Charles H. Green
Charles H. Green is founder and CEO of Trusted Advisor Associates. The author of Trust-based Selling and co-author of The Trusted Advisor, he has spoken to, consulted for or done seminars about trusted relationships in business for a wide and global range of industries and functions.
Centering on the theme of trust in business relationships, Charles works with complex organizations to improve trust in sales, internal trust between organizations, and trusted advisor relationships with external clients and customers.
Charles started his career with the MAC Group and its successor, Gemini Consulting, where his roles included strategy consulting and VP strategic planning. He majored in philosophy (Columbia), and has an MBA (Harvard).
Charles heads the network that is Trusted Advisor Associates, including Andrea Howe, Toby MacKelden, Mark Slatin and Stewart Hirsch.
Don't Hand Off the Chief Sales Officer Job
When it comes to making sales and winning over investors, don't sell yourself short.
The Dirty Truth About Price
Price is important, but it doesn't make or break the sale.
Attitude Adjustment: A Customer Service Reality Check
'If it weren't for the customer, this would be a great business' is an old joke. But it could signal trouble.
Sales Efficiency Can Hurt Your Marketing
Two seemingly smart moves that can adversely affect your reputationObjections Are Not Your Enemy
Those 'obstacles' actually demonstrate an engaged customer.Are You Talking Your Way Out of a Sale?
If the client says 'tell me about yourself,' don't.You Can Sell to the Purchasing Agent
No fear, no end-run games--the purchasing department is your new client.Shut Up and Sell
Customers want your help--but they want your ear first.When Customer Focus Becomes Predatory
If your goal is sales--and not customer satisfaction--you've become a vulture.Most Popular
