Jane Porter
Jane Porter is an associate editor at Entrepreneur.com in New York City. Her stories have appeared in publications including BusinessWeek Magazine, The Wall Street Journal, Men's Health and The Chronicle of Higher Education. She has a bachelor's degree in English from Brown University as well as a masters of fine arts in creative writing from Warren Wilson College in Asheville, N.C.
7 Low-Cost Design Ideas for Small Retail Spaces
Consider these unique ways to design a compact store to look bigger and accommodate more merchandise.
7 Simple Ways to Relieve Stress Now
Try these instant stress-busters to help take on even the toughest daily challenges with a clear, calm mindset.
Creating Shops from Shipping Containers
How small retailers are building new kinds of stores.
7 Ways You're Wasting Time and Don't Even Know It
If you're working 24/7 and not getting much done, it may be time to work smarter instead of harder. Here's how.
5 Ways Store Colors Can Influence Shoppers
A look at how color matters in your retail space. It can either help to sell your products -- or irritate customers. Choose wisely.
9 Routine Tasks You Should Eliminate From Your Workday
Entrepreneurs always seems to have more to do than time to do it. Something's got to give. Here's how to get rid of what's weighing your business down.
3 Personality Types That Can Harm Your Business
How to spot warning signs before hiring people who will be a bad fit for your company.
7 Retail Disaster Zones Every Storeowner Should Avoid
How to prevent common store design mistakes that can make your customers less likely to buy.
Beauty Businesses on Wheels
Small beauty-product marketers are extending their reach by going mobile. Here, a look at the benefits and what you can learn from these four-wheeling entrepreneurs.
7 Tips to Create Winning Window Displays
How to design windows that will command attention and lure shoppers into your store.
5 Tips for Boomer-Friendly Retail Design
Bring on the boomers. Consider this advice when designing a store where boomers are the customers.
Lighting Up Your Store -- and Your Sales
How to light your retail space to the best effect without breaking the bank.
Six Design Mistakes to Avoid in Your Store
Careful planning can head off potential problems with your retail space before it's too late.
Five Signs an E-tailer Is Ready to Open a Storefront
Some retailers find they need a bricks-and-mortar store, not just an online site, to thrive.
How to Make the Move From Big-Business Employee to Small-Business Owner
Follow these six steps to help make the transition from corporate employee to entrepreneur.
Six Strategies for Partnering with Big Brands
A must-follow checklist for small businesses looking to connect with powerhouse companies like Wal-Mart.
How to Redefine Your Business in a New Market
Three ways entrepreneurs have refocused their companies for success by targeting a different audience -- and you can, too.
Inside the Mind of Your Buyers
A look at what motivates customers to buy -- and six ways to tailor your sales pitch.
Time-Management Tips from Serial Entrepreneurs
Five business owners offer their best advice for becoming more productive -- and finding the right work-life balance.
Six Mistakes to Avoid When Choosing Health-Care Coverage
Health insurance is increasingly complicated and expensive, but small-business owners can better navigate the system by steering clear of these missteps.
10 Tips to Kick-start Your Sales Skills
Learning to sell yourself, and your product or service, is one of the biggest challenges as a startup. Here's how to master the basics.
Seven Rules for Coping with Sales Rejection
From setting goals to developing routines and relationships, small business owners can overcome their fear of failure.
Three Ways to Export into New Markets
How three entrepreneurs overcame challenges when exploring global markets, and what you can learn from them.
A Quick Resource Guide for Exporting
From avoiding corruption to navigating cultural differences, here are eight resources to help your small business go global.
Five Signs You're Losing a Sale -- And How to Save It
When a deal is going sour, try these savvy strategies to turn it around.
Are You Irreplaceable?
How to make sure your business can thrive without you, and five steps to get there.
How a Personal Health Crisis Led to Small-Business Success
A homegrown company called Two Moms in the Raw carved its own health-food niche.
Avoid These Interview Mistakes
Employees can make or break your success as a small business owner. Here's how to make better hires.
How to Build Credibility as a Young Entrepreneur
Five steps to make your business a success when experience is not on your side.





