Mikal E. Belicove
Mikal E. Belicove is an Entrepreneur magazine columnist & contributing writer and a business strategist specializing in market analysis, messaging and positioning, and content development for a select group of high profile businesses and individuals. Previously, Mikal started and sold a Boulder, Colo.-based Internet start-up and worked in Acquisitions for Alpha Books/Pearson plc and John Wiley & Sons, Inc.. His latest book, The Complete Idiot’s Guide to Facebook, was published in August of 2010. When he’s not working, Mikal can be found training for half-marathons and enjoying life with family and friends in Laguna Beach, California. For more information, visit www.MikalBelicove.com.
8 Do's and Don'ts for Marketing on Online Forums and Message Boards
Forums and boards are popular with consumers. But one misstep by you or your brand and you could be tossed out.
With Local Currency, Subscriptions, Time to Test Selling on Facebook?
Credits have always been confusing for the average Facebook user. Now that they're gone and subscription billing is available, more companies may want to consider trying f-commerce.
Courting Bloggers to Tout Your Products? Get Ready for More Content Marketing Disclosures
If you're paying bloggers and others online for endorsements or testimonials, be prepared for these new disclosure rules in the making.
Facebook Exchange Ads Could Raise Even More Privacy Concerns
Facebook's latest ad program allows businesses to retarget their website visitors on Facebook.
What's the .Deal with the ICANN 'Reveal Day' and the New Domain Names?
A look at the pros and cons of acquiring a new top-level domain name.
Play Video 5 Steps to Creating a Social Media Policy (Video)
Crafting a set of social media guidelines can help avoid snafus among your staff. Here are tips for how to create one.
How Dreamt It Got Approved for Apple's App Store in 2 Hours
While the app store may have hundreds of thousands of apps, the mobile app space is still ripe with opportunity for new ones.
What a Trip to LAX Taught Me About Customer Service
When traveling on business, you can sometimes turn an inconvenience into valuable business insights. Here are four from a recent lousy trip.
New Facebook Features Help Businesses Better Manage Their Pages
Facebook released a trio of highly anticipated features expected to make managing a Facebook page for a business easier.
Play Video Where Social Media Fits in the Marketing Mix (Video)
Participating on social media sites such as Facebook and Twitter can complement traditional marketing methods for shoring up leads and sales.
When Employees Become the Competition
It could happen in nearly any company: Employees sometimes go into business for themselves. It's so American it makes apple pie look suspect.
What's Eating Entrepreneurs Today
Small-business owners have a lot on their minds these days.
New CEO Success Buzzword: 'Openness'
Openness, transparency and employee empowerment have become key to business success, a survey of global CEOs say. Social media can help you unlock it.
Will It Always Be Fun and Gamification?
The future of gamification could include 'playbor' (play plus labor) and 'weisure' (work plus leisure).
When Facebook's 'Like' Pushes the Wrong Button with Employers
Clicking the 'Like' button on a business, brand, organization or person's official Facebook Page may be grounds for dismissal.
Think It's OK to Ask for Employees' Facebook Logins? Think Again
State and federal legislation aimed at protecting freedom of speech is catching up with social media and employers.
Play Video How to Create a Social Media Content Strategy (Video)
From posting content to Facebook, Twitter, YouTube and more, Entrepreneur writer Mikal Belicove offers his best tips.
Rating the Best -- and Worst -- States to Do Business
Find out how your state and county compare to the rest of U.S.
5 Tips on How to Present Like Steve Jobs
Steve Jobs was many things, including a master storyteller. Presenting like he did isn't that difficult. You simply need to create and stick to a particular focus.
Social Media Users Are Squeakier Wheels When It Comes to Customer Service
Not convinced your business should provide customer service via social media? Turns out, social media users spend more when they receive great service.
Women Are More Social -- When It Comes to Social Media, That Is
A new report shows women are the major players in social media. Time to tweak your marketing?
10 Tips for Forming a Board of Directors
Forming a board of directors can help a business grow to the next level. Here are tips for recruiting and retaining one.
Play Video When Outsourcing Social Media Marketing Makes Sense (Video)
While most businesses should handle social media in-house, Entrepreneur writer Mikal Belicove says there's at least one reason to hire a consultant.
Building a Profitable Wearable Device May Depend on Who You Partner With
Electronic devices that are worn on the body and relay information are starting to receive a lot of buzz, but partnering with a big company is the key to getting the product to see the light of day.
Facebook May Have Finally Nailed Local Offers
In beta testing Offers and acquiring the assets of customer-loyalty application Tagtile, Facebook has opened the floodgates for businesses to market to their fans.
Businesses Can't Afford to Neglect Customer Service on Facebook
Some well-known retailers are not responding adequately to customer-service complaints online. Your business should not do the same.
Play Video Why a Facebook Page Isn't Enough For Your Business (Video)
Your website is all about your brand while Facebook is a social network that you can't control. Writer Mikal Belicove explains.
Why Your Business Needs to Pay Attention to Consumer Feedback
A study of more than 11 million consumer conversations online takes a close look at how people review and purchase products online -- and how user-generated reviews can affect your own brand or busine
Play Video Five Steps for Using Pinterest for Business (Video)
Entrepreneur writer Mikal Belicove says getting started on Pinterest is as easy as following these simple steps.
Why You Should Manage Your Own Social Media
Hiring an outside consultant may seem like a good idea, but keeping the task in-house makes better business sense. Here are a few reasons why.Most Popular
Connect with Entrepreneur
