Mikal E. Belicove
Mikal E. Belicove is an Entrepreneur magazine columnist & contributing writer and a business strategist specializing in market analysis, messaging and positioning, and content development for a select group of high profile businesses and individuals. Previously, Mikal started and sold a Boulder, Colo.-based Internet start-up and worked in Acquisitions for Alpha Books/Pearson plc and John Wiley & Sons, Inc.. His latest book, The Complete Idiot’s Guide to Facebook, was published in August of 2010. When he’s not working, Mikal can be found training for half-marathons and enjoying life with family and friends in Laguna Beach, California. For more information, visit www.MikalBelicove.com.
How to Handle Negative Online Reviews of Your Business
User-generated reviews of your business are more popular now than ever. Here are a few tips on how to handle the negative ones.
Facebook Timeline and Business Pages, Perfect Together
Facebook's Timeline becomes mandatory for all Pages tomorrow. Here's how to use the format to your best advantage.
How to Protect Customer Data When Using Credit-Card Plug-ins for Smartphones
More companies are accepting mobile payments. But failing to protect credit-card data could risk hefty penalties and fines.
Play Video How to Find the Right Person to Manage Social Media (Video)
The key is choosing someone who embraces social participation and communication.
A Guide to Ambient Social Networking for Business Owners
A new wave of social networking tools for business is about to arrive. Here's what to keep in mind when deciding whether they are useful for your business.
Play Video What You Need to Know Before Advertising on Facebook (Video)
Entrepreneur writer Mikal Belicove recommends having these three details in place before advertising on the big social network.
Commentary Should Remain the Lifeblood of Blogs
You may not want to hear it, but getting your customers' feedback is vital.
A New Study Reveals the Power of First Impressions Online
Get a handle on your website. Here's how to identify what the majority of your visitors focus on first.
Play Video How to Turn Facebook Fans into Paying Customers (Video)
Entrepreneur Magazine writer Mikal Belicove explains what it takes to get your fans to buy what you're selling.
Is the End Near for Traditional Advertising?
The future of advertising may already be written on a Facebook wall.
App Development Methods Decoded
Not sure what 'waterfall,' 'agile' or 'scrum' are? Here we explain the three most popular app development processes.
Play Video How to React to Negative Comments on Facebook (Video)
Mikal Belicove offers tips for actively dealing with unflattering comments on the social network.
How Facebook's 'Offers' and 'Reach Generator' Can Deliver More for Less
Latest ad offerings from Facebook allow your business to extend its reach. Here are some highlights.
Play Video How to Find the Time to Post to Facebook Regularly (Video)
Consider this advice to help organize your content on the social networking site.
Play Video The Reasons Your Business Should Be on Facebook (Video)
If engagement with customers is a priority, then being on Facebook might be right for your business. Entrepreneur Magazine writer Mikal Belicove explains.
Play Video How to Engage Fans on Facebook (Video)
Mikal Belicove shares his top three tips for sparking conversations on your page.
What You Need to Know About Facebook's Business Page Facelift
Timeline has finally arrived for business and brand Pages. But will your company benefit from the changes?
Smartphones Become the Go-To Tool for Shoppers
As smartphone usage increases, bricks-and-mortar retailers could see their revenue drop. Here's how to stay ahead of the curve.
Is Your Website Lost in Translation?
Ignoring non-English-speaking customers limits your ability to tap new markets and grow revenues.
Twitter Makes Room for Your Ad Dollars
Advertising on Twitter isn't without its challenges. Should you pay for promoted tweets?
An Argument for Caution as Facebook Readies Mobile Ads
Here's why Facebook's next big move into mobile ads may be a boon -- or a bust -- for your business.
Do You Know What's In Your Business Credit File?
Why managing your business credit score is more important than you may think.
Main Street Merchants Aren't Deterred by Red Tape
As politicians vilify regulations on the campaign trail, consider the results from a recent survey of small-business owners. It seems regulations aren't as onerous as some think.
Is Your Facebook Business Page Ready for 31,170 Visitors?
A new survey reveals the reach of the average Facebook user.
Why You Should Consider an IT Audit
Does your company need an IT audit? Will it improve your bottom line?
Zuckerberg's $1 Salary and More: Parsing the Facebook IPO Filing
Facebook's IPO filing reveals a great deal about the company. Here's a brief overview.
The 10 Things Facebook Got Right Pre-IPO
Facebook has the potential to raise $10 billion in an IPO. Here's why that's possible.
Understanding Google's New Page Layout Algorithm
Where you place ads on your website now matters more than ever.
The 10 Ds of Creating a Social Media Use Policy
Every business needs a social media use policy, and here's how to create one.





