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Mikal E. Belicove

Mikal E. Belicove

Mikal E. Belicove is an Entrepreneur magazine columnist & contributing writer and a business strategist specializing in market analysis, messaging and positioning, and content development for a select group of high profile businesses and individuals. Previously, Mikal started and sold a Boulder, Colo.-based Internet start-up and worked in Acquisitions for Alpha Books/Pearson plc and John Wiley & Sons, Inc.. His latest book, The Complete Idiot’s Guide to Facebook, was published in August of 2010. When he’s not working, Mikal can be found training for half-marathons and enjoying life with family and friends in Laguna Beach, California. For more information, visit www.MikalBelicove.com.

How to Handle Negative Online Reviews of Your Business

How to Handle Negative Online Reviews of Your Business

User-generated reviews of your business are more popular now than ever. Here are a few tips on how to handle the negative ones.
April 3, 2012 in Social Media
Facebook Timeline and Business Pages, Perfect Together

Facebook Timeline and Business Pages, Perfect Together

Facebook's Timeline becomes mandatory for all Pages tomorrow. Here's how to use the format to your best advantage.
March 29, 2012 in Social Media
How to Protect Customer Data When Using Credit-Card Plug-ins for Smartphones

How to Protect Customer Data When Using Credit-Card Plug-ins for Smartphones

More companies are accepting mobile payments. But failing to protect credit-card data could risk hefty penalties and fines.
March 29, 2012 in Security
How to Find the Right Person to Manage Social MediaPlay Video

How to Find the Right Person to Manage Social Media (Video)

The key is choosing someone who embraces social participation and communication.
March 29, 2012 in Social Media
A Guide to Ambient Social Networking for Business Owners

A Guide to Ambient Social Networking for Business Owners

A new wave of social networking tools for business is about to arrive. Here's what to keep in mind when deciding whether they are useful for your business.
March 27, 2012 in Apps & Software
What You Need to Know Before Advertising on FacebookPlay Video

What You Need to Know Before Advertising on Facebook (Video)

Entrepreneur writer Mikal Belicove recommends having these three details in place before advertising on the big social network.
March 20, 2012 in Social Media
Commentary Should Remain the Lifeblood of Blogs

Commentary Should Remain the Lifeblood of Blogs

You may not want to hear it, but getting your customers' feedback is vital.
March 15, 2012 in Online Marketing
A New Study Reveals the Power of First Impressions Online

A New Study Reveals the Power of First Impressions Online

Get a handle on your website. Here's how to identify what the majority of your visitors focus on first.
March 14, 2012 in Your Website
How to Turn Facebook Fans into Paying CustomersPlay Video

How to Turn Facebook Fans into Paying Customers (Video)

Entrepreneur Magazine writer Mikal Belicove explains what it takes to get your fans to buy what you're selling.
March 12, 2012 in Social Media
Is the End Near for Traditional Advertising?

Is the End Near for Traditional Advertising?

The future of advertising may already be written on a Facebook wall.
March 9, 2012 in Advertising
App Development Methods Decoded

App Development Methods Decoded

Not sure what 'waterfall,' 'agile' or 'scrum' are? Here we explain the three most popular app development processes.
March 8, 2012 in Apps & Software
How to React to Negative Comments on FacebookPlay Video

How to React to Negative Comments on Facebook (Video)

Mikal Belicove offers tips for actively dealing with unflattering comments on the social network.
March 7, 2012 in Social Media
How Facebook's 'Offers' and 'Reach Generator' Can Deliver More for Less

How Facebook's 'Offers' and 'Reach Generator' Can Deliver More for Less

Latest ad offerings from Facebook allow your business to extend its reach. Here are some highlights.
March 7, 2012 in Advertising
How to Find the Time to Post to Facebook RegularlyPlay Video

How to Find the Time to Post to Facebook Regularly (Video)

Consider this advice to help organize your content on the social networking site.
March 6, 2012 in Social Media
The Reasons Your Business Should Be on FacebookPlay Video

The Reasons Your Business Should Be on Facebook (Video)

If engagement with customers is a priority, then being on Facebook might be right for your business. Entrepreneur Magazine writer Mikal Belicove explains.
March 6, 2012 in Social Media
How to Engage Fans on FacebookPlay Video

How to Engage Fans on Facebook (Video)

Mikal Belicove shares his top three tips for sparking conversations on your page.
March 6, 2012 in Social Media
What You Need to Know About Facebook's Business Page Facelift

What You Need to Know About Facebook's Business Page Facelift

Timeline has finally arrived for business and brand Pages. But will your company benefit from the changes?
March 1, 2012 in Branding
Smartphones Become the Go-To Tool for Shoppers

Smartphones Become the Go-To Tool for Shoppers

As smartphone usage increases, bricks-and-mortar retailers could see their revenue drop. Here's how to stay ahead of the curve.
February 28, 2012 in Sales
Is Your Website Lost in Translation?

Is Your Website Lost in Translation?

Ignoring non-English-speaking customers limits your ability to tap new markets and grow revenues.
February 23, 2012 in Your Website
Twitter Makes Room for Your Ad Dollars

Twitter Makes Room for Your Ad Dollars

Advertising on Twitter isn't without its challenges. Should you pay for promoted tweets?
February 21, 2012 in Advertising
An Argument for Caution as Facebook Readies Mobile Ads

An Argument for Caution as Facebook Readies Mobile Ads

Here's why Facebook's next big move into mobile ads may be a boon -- or a bust -- for your business.
February 16, 2012 in Advertising
Do You Know What's In Your Business Credit File?

Do You Know What's In Your Business Credit File?

Why managing your business credit score is more important than you may think.
February 14, 2012 in Payments & Collections
Main Street Merchants Aren't Deterred by Red Tape

Main Street Merchants Aren't Deterred by Red Tape

As politicians vilify regulations on the campaign trail, consider the results from a recent survey of small-business owners. It seems regulations aren't as onerous as some think.
February 9, 2012 in Legal Center
Is Your Facebook Business Page Ready for 31,170 Visitors?

Is Your Facebook Business Page Ready for 31,170 Visitors?

A new survey reveals the reach of the average Facebook user.
February 7, 2012 in Social Media
Why You Should Consider an IT Audit

Why You Should Consider an IT Audit

Does your company need an IT audit? Will it improve your bottom line?
February 6, 2012 in Your Website
Zuckerberg's $1 Salary and More: Parsing the Facebook IPO Filing

Zuckerberg's $1 Salary and More: Parsing the Facebook IPO Filing

Facebook's IPO filing reveals a great deal about the company. Here's a brief overview.
February 2, 2012 in IPOs and DPOs
The 10 Things Facebook Got Right Pre-IPO

The 10 Things Facebook Got Right Pre-IPO

Facebook has the potential to raise $10 billion in an IPO. Here's why that's possible.
January 31, 2012 in IPOs and DPOs
Understanding Google's New Page Layout Algorithm

Understanding Google's New Page Layout Algorithm

Where you place ads on your website now matters more than ever.
January 26, 2012 in Online Marketing
The 10 Ds of Creating a Social Media Use Policy

The 10 Ds of Creating a Social Media Use Policy

Every business needs a social media use policy, and here's how to create one.
January 24, 2012 in Social Media
How Fine Art America Built Its Business by Bootstrapping

How Fine Art America Built Its Business by Bootstrapping

Before you even think about asking someone to invest in your business, consider what Sean Broihier of Fine Art America did.
January 20, 2012 in Self-Financing Your Startup
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