Mikal E. Belicove
Mikal E. Belicove is an Entrepreneur magazine columnist & contributing writer and a business strategist specializing in market analysis, messaging and positioning, and content development for a select group of high profile businesses and individuals. Previously, Mikal started and sold a Boulder, Colo.-based Internet start-up and worked in Acquisitions for Alpha Books/Pearson plc and John Wiley & Sons, Inc.. His latest book, The Complete Idiot’s Guide to Facebook, was published in August of 2010. When he’s not working, Mikal can be found training for half-marathons and enjoying life with family and friends in Laguna Beach, California. For more information, visit www.MikalBelicove.com.
To Find Local Customers, Use Local Resources
New study shows how the Internet is taking hold when it comes to local information, offering clues as to how marketing dollars might be better spent.
How Facebook's Facelift Affects Your Business
While users bemoan its most recent changes, Facebook's update may be a good thing for businesses and brands.
A Profile of the Active Social Networker
Americans are spending more time on social networks and blogs, according to a new study from Nielsen. Here's what that means for you.
Are Facebook Posts Penalized by Using Third-Party Tools?
If a new report is to be believed, using a third-party tool to post Facebook updates may actually do more harm than good.
Five Reasons Why Websites Still Matter
Online sales and lead generation dictate that you use all of your available resources, including a website.
Labor Ruling Is a Reminder to Revisit Social Media Policies
A recent decision suggests it's time to consult with counsel regarding the legality of your social media policies.
Can a Tweet Button Drive More Traffic to Your Web Page?
Installing social sharing buttons is an easy way to increase the visibility of your website.
Who Checks Your Company's Social Media Profile?
The percentage of adults using social media sites on a daily basis continues to rise. Here's how to update your communications strategy accordingly.
What Facebook's Latest Changes Mean for Businesses
Recent changes give businesses that market and engage customers on Facebook more reasons to cheer than jeer.
Understanding Google's New Sitelinks
Google recently introduced a new format and design for sitelinks that gives more real estate to some website search results.
The Fallacy Behind 'Facebook Fatigue'
Recent studies claim we're getting tired of Facebook. Going beyond the initial numbers reveals a different story.
Facebook Posting Techniques that Really Work
Boosting the effectiveness of your Facebook publishing strategy is easy if you know the answers to these seven questions.
Is Business Email Dead?
Some claim email is a dying communications tool. Here's why social media can't replace email.
How To Smooth a Rejected Job Applicant's Feathers
Job seekers can hold a grudge if you reject them for a position. Here's how to avoid their fury.
Do's and Don'ts of Using Social Media to Screen New Hires
If your HR department or hiring manager is thinking about vetting job applicants via social media sites, consider these consequences.
Affordable Video Hosting for Small Businesses
Incorporating video into your website just got a really affordable. Check out this review of Vimeo PRO.
Is Your Business Ready for Video?
What are you waiting for? It's time get in the game. A whopping 71 percent of adults now consume video content online.
AdWords Express Takes Pain Out of Local Online Advertising
Google's latest online advertising solution promises to make setting up and managing local ads easier. Is it?
Five Lies About Social Media Marketing
Social-media makes even the best marketers forget everything they already know about marketing.Why and How to Build Customer Relationships with Website Comments
Tap into the social nature of your website's visitors to boost relationships with customers and your company's reach.
Why Facebook's Friends May Fade
While its customer satisfaction score jumped by 3 percent in 2011, Facebook continues to disappoint the masses.
A Competition Roundup for Entrepreneurs
Looking to score some loot for your business? Check out these four contests for entrepreneurs and small-business owners.
Don't Use Facebook to Gripe about Work
A recent employee firing, whether right or wrong, sheds light on why you need a social media use policy at your workplace.
Report: Facebook Users are a Trusting Bunch
A new study investigates if Facebook and other popular social networking sites are socially isolating.
Google+ Isn't Ready For Business
Chomping at the bit to put your business on Google+? You're not alone -- but you'll have to wait.
FTC Takes Aim at 'Fake News' Websites
Advertisements framed as newsy websites are starting to draw the ire of the Federal Trade Commission, and with good reason.
Advertise on Facebook? AmEx Has the Credit Card for You
The AmEx program looks good on paper, but, for many entrepreneurs, the cost of entry may be too high.
New Facebook Ad Unit Ask Users to Chime In
Facebook's latest advertising concept -- Comment ads -- allow brands to engage with consumers in an entirely new way.
Climbing on the Social Media IPO Bandwagon
The latest tech companies to go public have seen their share prices sink. Here's what the trend means for future tech IPOs.
How to Fend Off a New Kind of Cyber Attack
Hackers can use malware that redirects customers to malicious websites when they visit yours. Here's how to defend your site in an attack.Most Popular
