Mark Stiving
From Mark Stiving
Mark Stiving is a San Jose, Calif.-based pricing expert with 15 years' experience speaking, writing, coaching and consulting to help firms increase profits through value-based pricing. He is the author of Impact Pricing: Your Blueprint for Driving Profits, from Entrepreneur Press.
7 Ways to Improve Pricing With a New Mix of Products
Consider these ways to increase earnings margins by experimenting with your line-up.
What You Need to Know About Pricing
Before you establish a pricing strategy, understand the concepts behind ideas like neutral, penetration, skimming and value-based pricing.
Pricing a Product? Read This First
Consumers ask two questions before purchasing a product or service. Their answers should factor into your pricing strategy. Here's how.
Four Questions to Ask Before Setting a Price
Before you figure out your pricing, figure out your business.
How to Survive a Price War
Companies don't win a price war. They survive it. Strategize ahead of time how you will respond to competitor price changes.
Four Rules for Pricing Products
Before you put a price tag on a product or service, find out how much customers value it.
Why You Don't Want to Be the Low-Cost Leader
Before you decide to price your products lower than the competition, let us talk you out of it.Most Popular
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