As a franchise consultant since 1985, Mark Siebert founded the iFranchise Group, a franchise consulting firm, in 1999. During his career, Mark has personally assisted more than 30 Fortune 1000 companies and over 200 startup franchisors. He regularly conducts workshops and seminars on franchising around the world. For more than a decade, Mark also has been actively involved in assisting U.S. franchisors in expanding abroad. In 2001, he co-founded Franchise Investors Inc., an investment firm specializing in franchise companies. He's on the board of directors of the American Association of Franchisees and Dealers and the board of advisors to Connections for Community Ownership, which encourages minority business and job development through franchising.
Is Franchising the Best Option?
A growing company looking to bulk up its distribution channels has other options besides franchising. Here's a list.
Would a Franchisor Make a Good President?
GOP candidates Mitt Romney and Herman Cain both have franchise-industry experience. Columnist Mark Siebert looks at what a franchisor could bring to the White House.
Is My Business Ready to Franchise?
If you're looking to expand, franchising can be ideal -- as long as you've got these six basics covered.
How Your Franchisees Can Be Your Best Sales People
If your system is performing, your best marketing reps are your franchisees.
How to 'Reverse Engineer' Franchise Success
If you're planning to start a franchise with the aim of selling it one day, you'll need to plan ahead with your end goal in mind. Here's advice that can help get you started.Want to Be the Next Subway? Avoid These Costly Franchisor Mistakes
This advice may save owners looking to franchise their businesses some money and headaches.How to Franchise Your Business
Is franchising the right expansion strategy for you? We'll help you ask the right questions--and find the answers.The Dangers of Do-It-Yourself Franchising
If you want your program to succeed, you'll need some outside help.The Quality-Control Myth
Use motivated and committed management to maintain the value of your franchise system.Franchisors: Litigation Risk Can be Minimized
Avoiding a legal visit from a franchisee attorney begins with a solid contract foundation.Know The Present Value of a Franchise
A new paradigm for decision making helps franchisors see short-term expenses for their long-term worth.A Bad Economy May Benefit Franchises
Learn what drives franchise sales, even in a slowing economy.Why Do Franchisors Fail?
Keeping your concept, capital and management in check will keep your new franchise from going bankrupt.How Strong Is Your Franchise's Quality Control?
You can pump it up by installing a Learning Management System.Outsourcing Your Franchise Sales
This trend can save you time, but consider all your options first.Growing Without Franchising
Looking to grow your biz? Check out some business alternatives outside the franchise structure.Making Your Franchise Stand Out
Figure out what makes your franchise different--and sell that to franchise buyers.Should You Use Franchise Brokers?
Franchise brokers can help you find qualified franchisees. But is hiring a broker the right choice for your franchise?Switching Over to Franchise
Here's how to convert a dealer organization into an opportunity-charged franchise.Franchising and the Internet
How the internet has led to a franchise boom, and how your franchise can benefit from it.Finding Expert Franchising Help
Choosing the right experts during your early franchising phase can translate to long-term success.Can You Franchise an Unsexy Concept?
The secrets to making your franchise concept attractive to franchiseesShould You Sell Franchises or Build a Chain?
How to decide which expansion plan is right for you10 Steps to Making Your Franchise the Next McDonald's
How to make sure your new franchise is a massive successFranchising Goes Global
Many foreign-born franchises are looking for master franchisees to bring their concept to the U.S. How can you get in on the trend?Get Connected With Your Franchise Community
Why it's important to network with your fellow franchisors.Put Your Best Image Forward
Seeing your franchise through the eyes of a prospective buyerMore From Mark Siebert
Turn Your Business into a Franchise
Is your business franchisable? Find out by speaking directly with iFranchise Group expert Mark Siebert.Most Popular
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