As a franchise consultant since 1985, Mark Siebert founded the iFranchise Group, a franchise consulting firm, in 1999. During his career, Mark has personally assisted more than 30 Fortune 1000 companies and over 200 startup franchisors. He regularly conducts workshops and seminars on franchising around the world. For more than a decade, Mark also has been actively involved in assisting U.S. franchisors in expanding abroad. In 2001, he co-founded Franchise Investors Inc., an investment firm specializing in franchise companies. He's on the board of directors of the American Association of Franchisees and Dealers and the board of advisors to Connections for Community Ownership, which encourages minority business and job development through franchising.
Making the Most of a Trade Show
For many franchisors, expos and trades shows offer an excellent opportunity to find prospective franchisees.Making the Most of a Trade Show
For many franchisors, expos and trades shows offer an excellent opportunity to find prospective franchisees.The Accidental Franchisor
Are you running a franchise and don't even know it? Take these steps to stay out of legal hot water.The Importance of Brand "Sizzle"
How to stand out from the crowdExpanding Your Franchise Internationally
Are you prepared to grow globally? Know the risks and rewards you face before you make the leap into international waters.The ABCs of Growing Smart
Expert tips for developing your franchise's national expansion planHow to Be a Successful Franchisor
Secrets to building a top-notch franchise systemAre You Ready to Franchise?
Top 10 questions to ask yourself if you're thinking of franchising your business.Are You Ready to Franchise?
Top 10 questions to ask yourself if you're thinking of franchising your business.When Not to Franchise Your Business
Franchising involves risks as well as rewards. Our expert reveals what you should know before franchising your business.Beyond the First Step of Franchising
Extras you can offer to make your franchise system stronger and more attractiveInstant Franchisor Part II
Your guide to negotiating the purchase of and transition to a new franchise systemA Beautiful Friendship
As a franchisor, your relationship with franchisees won't always be easy. Here's how to smooth out the bumps.Training Your Franchisees
Keep these elements and practices in mind when developing a training program for your franchisees.The Franchisor/Franchisee Relationship
Can't we all just get along?The Real Cost of Franchising Your Business
Franchising can be a 'low-cost' way to expand your biz, but it's not 'no cost!' Here are the pros and cons.What Price Franchising?
How much does it really cost to start a franchise?Turn Good Publicity Into Franchising Success
Ready to start franchising your business? Here's how to generate the kind of PR that attracts ready buyers.Turn Good Publicity Into Franchising Success
Ready to start franchising your business? Generate the right kind of PR and you'll get quality leads. Here's how.How Fast Should You Grow?
Best growth strategies for new franchisorsShould You Offer Financing?
What franchisors need to know about helping franchisees get financed.More From Mark Siebert
