Shira Lazar
Shira Lazar is the host and executive producer of the weekly, live interactive show and 24/7 news hub, What's Trending. Shira is also the host and creator of YouTube talk show, Partners Project, where she interviews the biggest YouTube stars. Named one of Fast Company's 2011 most influential women in technology, Shira regularly speaks about social media, Internet culture and digital trends at conferences around the world. She is also a contributor to the Huffington Post and appears frequently on networks like Bloomberg TV, CNN and Fox News Channel.
What Entrepreneurs Can Learn About Social Media from Adam Carolla
Comedian Adam Carolla created a podcast that launched to No. 1 in no time. Here's how he keeps fans coming back and how other entrepreneurs can too.
Hotels That Rock at Social Media
From star-studded boutique hotels to a small business near you, using social media as a customer service tool is a no-brainer.
How to Leverage Celebrities and Social Media to Build Buzz
For shoe brand Creative Recreation having famous friends and using social media creates a very appealing combination.
Chief Cheezburger Ben Huh Dishes on Social Media
Building a media colossus isn't easy, but using social media can help. Here's how Ben Huh of I Can Has Cheezburger? is continually perfecting his company's strategy.
A Lesson in Social Media from Snoop Dogg
Building a brand using social media isn't just for celebrities. Here's how entrepreneurs can do it too.
Social Media Breakdown: How Kred Can Make Your Business Smarter
When it comes to measuring online influence, a new tool attempts to present a fuller picture for entrepreneurs and those they follow.




