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Shira Lazar

Shira Lazar is the host and executive producer of the weekly, live interactive show and 24/7 news hub, What's Trending. Shira is also the host and creator of YouTube talk show, Partners Project, where she interviews the biggest YouTube stars. Named one of Fast Company's 2011 most influential women in technology, Shira regularly speaks about social media, Internet culture and digital trends at conferences around the world. She is also a contributor to the Huffington Post and appears frequently on networks like Bloomberg TV, CNN and Fox News Channel.

What Entrepreneurs Can Learn About Social Media from Adam Carolla

What Entrepreneurs Can Learn About Social Media from Adam Carolla

Comedian Adam Carolla created a podcast that launched to No. 1 in no time. Here's how he keeps fans coming back and how other entrepreneurs can too.
November 10, 2011 in Social Media
Hotels That Rock at Social Media

Hotels That Rock at Social Media

From star-studded boutique hotels to a small business near you, using social media as a customer service tool is a no-brainer.
November 2, 2011 in Social Media
How to Leverage Celebrities and Social Media to Build Buzz

How to Leverage Celebrities and Social Media to Build Buzz

For shoe brand Creative Recreation having famous friends and using social media creates a very appealing combination.
October 25, 2011 in Social Media
Chief Cheezburger Ben Huh Dishes on Social Media

Chief Cheezburger Ben Huh Dishes on Social Media

Building a media colossus isn't easy, but using social media can help. Here's how Ben Huh of I Can Has Cheezburger? is continually perfecting his company's strategy.
October 18, 2011 in Social Media
A Lesson in Social Media from Snoop Dogg

A Lesson in Social Media from Snoop Dogg

Building a brand using social media isn't just for celebrities. Here's how entrepreneurs can do it too.
October 11, 2011 in Social Media
Social Media Breakdown: How Kred Can Make Your Business Smarter

Social Media Breakdown: How Kred Can Make Your Business Smarter

When it comes to measuring online influence, a new tool attempts to present a fuller picture for entrepreneurs and those they follow.
October 4, 2011 in Social Media
Social Media Breakdown: Spotify

Social Media Breakdown: Spotify

When digital music service Spotify crossed the Atlantic to the U.S., the company leaned heavily on social media to build awareness. Here's a look at what worked for them.
September 20, 2011 in Social Media
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