AJ Kumar
AJ Kumar is co-founder of Single Grain, a digital marketing agency based in San Francisco. Single Grain specializes in helping startups and larger companies with search engine optimization, pay-per-click, social media and various other marketing strategies.
3 Ways to Create More Engaging Website Landing Pages
How your pages can encourage customers to interact with your content and make purchases.
How to Do an SEO Audit of Your Website
Follow these five steps to make sure your site is as optimized for search as it should be.
The Marketer's Guide to Instagram
From taking engaging pictures to using hashtags to using more advanced tools, here's how to kick off your company's Instagram strategy.
5 Strategies for Better 'Link Building' and Improving Your SEO
With all of the recent changes from Google, now might be the time to update the way you create links back to your website.
Need Blog Post Ideas? 3 Easy Templates to Get You Writing -- Now
These types of posts can help spur new content ideas for your business blog.
5 Daily Habits for Effective Social Media Marketing
Of all the things your business could be doing on social media, these are the things you should focus on.
5 Steps to Getting Your Business Ranked on Yelp
Love it or hate it, Yelp is one of the most widely used and respected search and review services among consumers. Some tips for making your business stand out.
LinkedIn SEO: How to Increase the Visibility of Your Business Profile
Follow these tips for optimizing your profile on the popular professional networking site.
Predictions: What Business Owners Should Expect From Google and SEO in 2013
From new algorithm changes to securing the right kinds of backlinks, some insight on the year ahead.
How to Get Your Podcast Found in iTunes Search
From using keywords to your number of subscribers, what you need to know about getting discovered in Apple's online marketplace.
A Quick Guide to Better YouTube Video Search Rankings
From adding keywords and transcriptions to encouraging viewer interaction, what you need to know about optimizing your videos.
Beyond Google: How to Optimize Your Site for Search on Bing
What you need to know about having your business discovered on Microsoft's popular search engine.
How to 'Split Test' Your Website to Engage Online Customers Better
Improve your site's performance by determining which design features resonate most with your audience.
How to Diagnose and Repair 'Conversion Rate' Problems on Your Website
Consider these strategies if you aren't converting website viewers into paying customers.
How to Choose the Right Host for Your Website
Look beyond price and determine which of many possible hosting options fits your website's needs.
How Google's 'Disavow' Tool Can Help You Deal With Bad Backlinks
But use with caution to avoid hurting rather than helping your search results.
5 Ways to Beat Your Competitors at SEO
Be persistent in crafting new content for your own site and keeping tabs on competitors' SEO activities.
3 Steps to Protecting Your Website's Search Rankings
Once you've landed your desired search ranking you'll need to maintain it. Here's how.
Bing vs. Google: Which Search Engine is Best?
Microsoft's search engine claims users prefer it to Google. Here, we identify their strengths and weaknesses.
3 Hidden Security Risks for WordPress Users
The popular website development platform may be free, but it also is more vulnerable to hackers and other issues.
How to Mine Social Networks for Valuable Customer Data
You can mine demographic and other data about your audience on Facebook, Twitter and YouTube.
What You Need to Know About Using Google's Webmaster Tools
An outline of the most important factors to analyze in order to optimize your website's performance.
How a Facebook Search Engine Could Change the Way People Find Your Business
Three things to consider about your Facebook presence in advance of the company's future search tool.
3 Post-Penguin SEO Tips for Backlink Cleanup
Avoid search engine penalties by following these simple tips.
The 3 Most Important Online Marketing Metrics to Monitor
Identifying and tracking the right metrics can help you achieve your business goals and improve your search engine rankings.
SEM, SERPs and Other Online Marketing Terms Explained
Explanations for eight common acronyms you might encounter in your online marketing efforts.
5 Steps to Creating Effective Customer Surveys
Audience research can help you create the kind of online content that your customers value and rank higher in search results.
5 Things You Need to Know When Hiring an SEO Consultant
Take a critical look at an agency's track record, promised results and, of course, costs.
5 SEO Metrics You Don't Need to Obsess Over
Don't waste your time constantly tracking the statistics that have little to say about your website's success.




