Paula Andruss

Essential Elements of Working With a Business Partner

To keep your business running smoothly, it's crucial to have a clear division of duties. Here's how to set up a business with shared responsibilities-- for greater satisfaction and greater rewards.

The Secrets of 7 Successful Brands

Whether they've been around for decades or were launched in the last two years, some companies just have a bit of magic when it comes to grabbing attention and establishing themselves as fan favorites

What to Look for in an Accelerator Program

Accelerator programs are exploding in number, promising cash, mentorship, exposure and prestige. Here's what to look for, how to get in and how to reap the rewards.

The Power of Social Customer Service

Taking to social media to address customer service issues is a great opportunity for brands.

Fitness Instructor Creates a Sweat-Proof Headband

A workout frustration led fitness instructor Donna Browning to create Sweaty Bands.

How to Attract -- And Retain -- Staff When You Can't Pay Big Bucks

Here are the basics every entrepreneur needs to know about creating an employee benefits package.

Secrets of the 10 Most-Trusted Brands

Dreaming of the day your business becomes a household name? Follow these examples.

Brand Storytelling Becomes a Booming Business

As businesses struggle to establish a strong corporate identity, there's no shortage of enterprises waiting to help.