Dave Clarke is the founder and lead strategist at AuthenticMatters, a digital strategy firm that helps companies - from web startups to brick & mortars - acquire the right customers to the right products for the right reasons. Email him at dave@authenticmatters.com to learn more or grab a beer if you’re ever in Philly or New York.
In Search of Buzz: What It Is and How to Build It
Generating interest among the media, customers and clients is the goal, but how to make that happen can often get confusing and costly. Here are three tips.
3 Ways to Land Media Attention Without a News Pitch
Your company may in fact be awesome, but the media rarely responds to self-aggrandizing pitches. Here are three ways to generate headlines during a slow-news moment.
4 Must-Have Elements in a Successful Media Pitch
When you're trying to build buzz about your startup, consider the details. Here are some absolute must-haves in your pitch to the media.Most Popular
