From Tim Berry
Tim Berry is president of Palo Alto Software Inc. and author of several books, including The Plan-As-You-Go Business Plan and 3 Weeks to Startup, published by Entrepreneur Press. He has been a professional business planner since 1974, and has presented seminars on business planning in 13 countries. Berry holds an MBA from Stanford University, an MA with honors from the University of Oregon, and a BA magna cum laude from the University of Notre Dame. He's also an adjunct professor of entrepreneurship at the University of Oregon.