Jennifer Wang
Jennifer Wang is a staff writer at Entrepreneur magazine in Southern California. She’s been writing about business for newspapers and magazines since 2004, beginning with a stint in the publications department of the Federal Reserve Bank of Richmond, where she realized that economics could, in fact, be cool.
How Fitbit Is Cashing in on the High-Tech Fitness Trend
How the device manufacturer is building a following by enhancing users' workouts through gaming and community-building.
Mobi Munch Turns the Food-Truck Trend Into a Restaurant Necessity
Mobi Munch aims to streamline the mobile food industry with a turnkey platform that standardizes every part of the operation.
How Lytro Offers a New View of Optical Photography
The startup's technology is reinventing the digital camera and carving its own competitive niche.
Network Optix Takes Video Surveillance to the Next level
The innovative platform brings streaming HD video to surveillance.
Inside the Competitive Mind of Billionaire Mark Zuckerberg (Infographic)
We put Facebook's founder under the microscope to dissect his ongoing drive to compete--even though the results can be a total fiasco.
The Startup Success Story Behind the Band of the Day App
The Band of the Day daily music-discovery magazine app lets musicians be seen and heard.
How Syyn Labs Brings Creative Visions to Life
The boot-strapped production company finds its niche in wild spectacles.
Geoloqi Makes it Easier to Make Apps Smarter
Startup offers a turnkey platform to add new geolocation functionality to apps and mobile devices.
Tonic Health Brings Fun and Games to Boring Health Forms
The Menlo Park, Calif.-based company is using technology to help healthcare providers create more appealing questionnaires.
How a B2B Website Made an Emotional Connection With Customers -- And Saw Conversions Soar
A small-business consultant finds success online by embracing her website's limits and tweaking her message.
How Social Media Saved a Hollywood Landmark
The Roxy Theatre on Hollywood's Sunset Strip was on its way down when Nic Adler took over and restored it to prominence in the North American music scene.
BlogFrog and the Power of Moms
BlogFrog is capitalizing on the massive influence of mom bloggers with its brand-sponsored conversations and communities. The network's agency clients and star writers are also reaping rewards. But as
How Three Businesses Broke Into the Mommy Market
These entrepreneurs tapped into a lucrative market -- and so can you.
How a Cafe Chain Rebranded With a Pro Surfer
A chain rebrands with a local focus, a surf theme and a celebrity endorsement.
Skincare Startup's Lesson for Online Brands: Looks Matter
The owner of a skincare line wises up to a basic tenet of packaging and watches online sales take off.
Is Starting a Business an Art or a Science?
When it comes to launching a business, should you trust your gut or employ a more analytic approach? Professor Steve Blank and behavioral economist Kay-Yut Chen square off.
How Motorcycle Designer Erik Buell Got His Vroom Back, Post Harley-Davidson
The trailblazing entrepreneur followed up a disastrous collaboration by launching a new company, a showcase for innovative racing bikes. But can it get the funding it needs?
Five Things to Do Before Your SXSW Launch
A good showing at Austin's South by Southwest Interactive festival can carry you down the path to startup glory. Here's a last-minute checklist.
10 Lessons in Brilliant Marketing
From viral campaigns to virus campaigns, we pick the 10 marketing initiatives in 2011 that hit on that winning combination of great idea, perfect timing and flawless execution.
How to Become Your Company's Storyteller
Biographies, product histories and compelling anecdotes can lend a personal touch to any brand--and this resonates with consumers. Here's how to tell your tale.
Three Ways Entrepreneurs Are Using Mobile Commerce to Grow
Mobile payment systems such as Swipe, Pay Anywhere and Square offer merchants free readers, apps, activation and cancellation.
Transforming Business with Mobile Payments
Small businesses are embracing new mobile payment systems, allowing them to make sales without the high fees and long-term contracts associated with traditional credit card processing.
How an Ex-Ballet Dancer Succeeded by Thinking Outside the Barre
When Hollywood called, a former New York City Ballet dancer turned to the web to keep her back-home fitness clients on track.
On Zaarly, You Can (Usually) Get What You Want
This San Francisco startup is a matchmaker for renters and owners.
Happiness Pays Off With Kiip
Kiip relies on the games we play to connect marketers with potential customers.
How Never Summer Shredded the Snowboard Industry With Innovation
The 15-year-old company was chugging along before its founders chucked long-held conventions and completely reconceived the design of the snowboard.
Snowboard Upstarts Break New Ground
The snowboarding industry is on fire, as evidenced by these two newcomers proving it with their own spin.
Web-Hosting Troubles? How One Company Found a Solution By Building Their Own
When their hosting provider fell flat--and customer files disappeared--Fileblaze decided to go it on their own.
Spreading the Gospel on a Lean, Mean Startup Strategy
Eric Ries talks about the ideas behind his new book 'The Lean Startup.'
How Tagged Made a Turnaround for Growth
A look at how the third-largest social network built a following, plus hiring tips for expanding businesses.Most Popular
