Ivan Ristic

Ivan Ristic

Ivan Ristic is President and co-founder of Diffusion, a communications agency with offices in New York and London. 

How to Generate Publicity on a Shoe-String Budget
Marketing

How to Generate Publicity on a Shoe-String Budget

Our PR expert Ivan Ristic offers up advice on how companies can use publicity to increase website traffic.
How to Separate the PR Pros from the Posers
Marketing

How to Separate the PR Pros from the Posers

With the world of media constantly changing, public relations expert Ivan Ristic gives us the lowdown of what makes a good PR person in today's landscape.
How to Handle Negative Online Reviews
Marketing

How to Handle Negative Online Reviews

Our PR expert Ivan Ristic discusses how businesses should handle negative comments on social media and review sites like Yelp.