Sean Olson

Sean Olson

Sean Olson is co-founder and CEO of ips All Natural, the world’s first-ever chips made with egg white protein.
How to Take Consumers From 'What's That?' to 'I'll Try It'
Marketing

How to Take Consumers From 'What's That?' to 'I'll Try It'

New businesses face the challenge of first getting products on shelves, then convincing customers to buy it.