Cynthia Price

Cynthia Price

Director of Marketing at Emma, Inc.
Cynthia Price is director of marketing at Emma, an email-marketing company. With an extensive background in sales and marketing, Cynthia represents Emma at conferences across the country, where she can be found geeking out about everything from subject lines to audience segmentation.
3 Easy Steps to a Winning Welcome Series for New Email Subscribers
Email Marketing

3 Easy Steps to a Winning Welcome Series for New Email Subscribers

Don't just lump new prospects in with your current customers. They need to be nurtured until they're familiar with your brand.
The 8-Second Challenge: Email Marketing for Our Shrinking Attention Span
Email Newsletters

The 8-Second Challenge: Email Marketing for Our Shrinking Attention Span

With consumers' attention spans at all time low, here is how to make sure people are reading your email-marketing messages.