Lisa Hoover McGreevy

Lisa Hoover McGreevy

Lisa Hoover McGreevy is a seasoned professional writer specializing in corporate messaging and data journalist in the Visually Marketplace and regular contributor to the Visually blog. 
Here Are 4 Steps to Create an Awesome User Experience
user experience

Here Are 4 Steps to Create an Awesome User Experience

A good user experience starts from the ground up. Here's your foolproof four-step plan to making your user experience the best it can be.
5 Tricks to Creating Compelling Mobile Ads
Mobile Advertising

5 Tricks to Creating Compelling Mobile Ads

To succeed in today's world, mobile advertising needs to be at the core of marketing campaign planning.
How You Should Be Marketing to the Visually Impaired
Marketing Strategies

How You Should Be Marketing to the Visually Impaired

According to the American Foundation for the Blind, 20.6 million people in the U.S. experience vision loss. Here is how to market your brand to this important demographic.
3 Ways to Market Your Content to Millennials
Millennials

3 Ways to Market Your Content to Millennials

Millennials can be a fickle bunch. Here are three strategies you need to be using to market your content to this demographic.
What You Can Learn From These 5 Mega Brands On Creating Viral Videos
Viral Videos

What You Can Learn From These 5 Mega Brands On Creating Viral Videos

Marketing professionals are well aware of the power of viral videos and use the same techniques to sell their brand. But that doesn't mean every one will be a homerun. Here is how to do it right.
Lessons From Top Brands on How to Rock on Instagram
Instagram

Lessons From Top Brands on How to Rock on Instagram

With big-name brands going all in on Instagram, entrepreneurs can learn a thing or two from these companies about how to engage with followers.
5 Creative Ways Brands Can Leverage the Power of Pinterest
Pinterest

5 Creative Ways Brands Can Leverage the Power of Pinterest

With businesses having a lot to gain from the visual social network, competition is fierce. Here are a few unique tricks to stand out on Pinterest -- and hopefully gain customers.
5 Ways Social-Media Marketers Get Their Message Heard
Social Media Marketing

5 Ways Social-Media Marketers Get Their Message Heard

While social media is a great platform for reaching consumers in an engaging way, the interactions can also be fleeting. Here are a few tips on getting your message heard and keeping consumers coming back for more.