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Geoffrey Moore is an organizational theorist and management consultant. For the past three decades Moore has been advising executive teams in high tech while serving as a venture partner at
Mohr Davidow Ventures
. His book
Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers
is now in its third edition.
Customers Are Still Slow to Adopt Innovative New Tech. Why the Lag?
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