Kalle Lyytinen and Michael Fisher
Want to write for Entrepreneur too? Apply to join Entrepreneur Leadership network.
Latest
Unintended Consequences: How Consumer Misuse Can Boost Sales
The maker of Mentos saw dollar signs with the user discovery that the candy exploded in Diet Coke. You should encourage consumers to tinker with your products.
More Authors You Might Like
-
Slava Bogdan
СEO & co-founder of Flowwow
-
Entrepreneur Store
Entrepreneur Store
-
Alex Goryachev
AI Executive & WSJ Bestselling Author
-
Sherin Shibu
News Reporter
-
Don Weber
Soft Skills and Communication Expert and Coach
-
Elisette Carlson
Founder
-
Amanda Breen
Senior Features Writer
-
Emily Rella
Senior News Writer