Sabrina Parsons

Sabrina Parsons

CEO of Palo Alto Software

Sabrina Parsons has served as CEO of Palo Alto Software since 2007. She and her husband, Noah, founded a British software distribution company in 2001 that was acquired by Palo Alto Software in 2002. She writes regularly on her blog Bplans.com about business planning and other tips for startups.

Getting Past Staff Growing Pains
Expansion

Getting Past Staff Growing Pains

Whether a company is expanding beyond 10 employees or 50, living through the transition can be a challenge. Proper planning can help.
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How a Family-Owned Firm Can Beat the Odds and Pivot
Family Businesses

How a Family-Owned Firm Can Beat the Odds and Pivot

Use a leadership change as a catalyst for a shift in the business model to keep up with trends.
Four Lessons Entrepreneurs Can Learn from Fitbit
Business Finance

Four Lessons Entrepreneurs Can Learn from Fitbit

Why FitBit's "quantified self" approach works for businesses too
Don't Go Too Lean. On America's Main Street, Business Plans Still Work.
Business Plans

Don't Go Too Lean. On America's Main Street, Business Plans Still Work.

Don't kid yourself. For most new firms launching outside Silicon Valley, developing a startup strategy is essential.