Liraz Margalit

Liraz Margalit

Web Psychologist, ClickTale
Liraz Margalit, PhD, is resident psychologist at ClickTale, which provides website optimization software and consulting. She previously held a post-doctoral internship with the Program of Political Psychology and Decision Making at the Lauder School of Government - IDC (Herzlia), where she is a lecturer.
The Last Thing You Want Your Customers to Do: Think
Business Circle

The Last Thing You Want Your Customers to Do: Think

If you want to boost sales on your website, hold back product information from your visitors.
To Maximize Your Website, Use 'Psychological Distance' to Your Advantage
Psychology

To Maximize Your Website, Use 'Psychological Distance' to Your Advantage

How your customers perceive your product should determine how you present it to them.
Why You Shouldn't Implement This New, Trendy Design on Your Website
Design

Why You Shouldn't Implement This New, Trendy Design on Your Website

Having your content aligned horizontally will backfire and cause visitors to view less of your content.
Choices Can Become Overwhelming, So Make It Easier for Customers
Sales

Choices Can Become Overwhelming, So Make It Easier for Customers

Use these strategies to increase click-through rates and purchases when presenting choices.
When Designing a Web Site, Do Our Brains a Favor and Keep It Familiar
Psychology

When Designing a Web Site, Do Our Brains a Favor and Keep It Familiar

When things don't meet our expectations, we have to create new mental models, which may hurt your bottom line.