Rohan Ayyar

Rohan Ayyar

Analyst. Strategist. Resultist.
Rohan Ayyar works at E2M, a premium digital marketing firm specializing in creative content strategy, web analytics and conversion rate optimization for startups. He is an avid blogger, with posts featured on MarketingProfs, Social Media Today and Business Insider, among other places.
How Mass Customization Is Delivering on Its Long-Promised Rewards
Mass Customization

How Mass Customization Is Delivering on Its Long-Promised Rewards

Technology, social media, the Internet and logistics are converging to produce the first successes of an idea envisioned a generation ago.
5 Dashboards for the Data Every Business Needs to Track
Analytics

5 Dashboards for the Data Every Business Needs to Track

People and money are the two constants regardless of what a company sells. Keeping tabs on the comings and goings of both is indispensable.
The 3 Characteristics of Brands That Command Customer Loyalty
Brands

The 3 Characteristics of Brands That Command Customer Loyalty

The few companies that have won the customer's implicit trust offer valuable lessons.
Don't Miss the Digital Transformation in Luxury Brand Marketing
Luxury Brands

Don't Miss the Digital Transformation in Luxury Brand Marketing

The global nouveau riche aren't wedded to old money brands and that's creating big opportunities for niche status symbols.
Old School Marketing Platforms That Still Resonate in Our Digital World
Advertising Strategies

Old School Marketing Platforms That Still Resonate in Our Digital World

In the frenzy to master online marketing, don't forget people still watch TV, listen to radio and read billboards.
Tight Budget Launch Dilemma - Outsource or DIY?
Startup Funding

Tight Budget Launch Dilemma - Outsource or DIY?

The self-funded entrepreneur can neither afford to outsource everything or do things poorly.
8 Tips for Marketing Success on a Self-Funded Budget
Marketing Edge

8 Tips for Marketing Success on a Self-Funded Budget

Time is what you need to spend when your shoestring startup has no marketing budget. With patience and persistence, you will build the loyal audience you need to succeed.
Before You Scale Your Business Decide on the Life You Want
Scalability

Before You Scale Your Business Decide on the Life You Want

Taking your business to the next level is first about knowing what sort of life you want to lead
Embrace the Soft Launch
Ready to Launch

Embrace the Soft Launch

For the typical start up, the less splashy the launch the better the chances of quietly refining the product and finding the first customer.
Actually, You Don't Need VC Funding to Succeed
Lean Startups

Actually, You Don't Need VC Funding to Succeed

It is a rare startup that has the backing of venture capital fund, so forget about wooing investors and concentrate on wooing customers with your unique selling proposition.