Joel Basgall

Joel Basgall

CEO and Co-Founder, Geneca.com

Joel Basgall’s penchant for finding new ways to use ideas has propelled his career as the CEO of Geneca. His passion is using software to drive market innovation.

The Real Reason the Castaways Never Escaped Gilligan's Island
Success Strategies

The Real Reason the Castaways Never Escaped Gilligan's Island

Are you creating incentives for specific behaviors, but motivating people to do something completely different?
Build a Culture of Ownership at Your Company
Employees

Build a Culture of Ownership at Your Company

Every startup has two types of employees. Here's the type your business needs.
8 Ways to Effectively Lead Entrepreneurial Employees
Intrapreneurs

8 Ways to Effectively Lead Entrepreneurial Employees

Even though these staffers haven't started a company (yet), recognize their enterprising spirit.
Sometimes Entrepreneurs Just Need to Move the Moon
Leadership

Sometimes Entrepreneurs Just Need to Move the Moon

Doing what everyone else does may ensures that you only achieve what they achieve.
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Don't Process Entrepreneurship Out of Your Startup
Innovation

Don't Process Entrepreneurship Out of Your Startup

Growth and success are great until, without knowing how it happened, the character of your startup has completely changed.